In this episode, we sit with Kristin Shea, Advisor Coach and Author of a new book coming out: The Truth About Digital Marketing. This is one of our longest, most in-depth episodes yet – Kristin and I get into what the marketing funnel should look like, including the content that should be created and channels you should live at each part of the funnel, what it looks like to advertise on these platforms, and why so many have been steered the wrong direction over the years.

You can check out her book that’s coming out later in May at truthaboutdigitalmarketing.com. 

For her guide mentioned, check out truthaboutdigitalmarketing.com/aidafunnel.