In this episode, Rob talks with the founder of SegMetrics, Keith Perhac. SegMetrics is a SaaS product that helps users get clarity on where their leads come from, how they act, and how much their marketing is worth.

We dive into the difference between SegMetrics and other options for attributing sales and revenue to traffic channels.

We also go through Keith's background and learn about why he shut down his million-dollar marketing agency to double down on his SaaS.

[04:28] Where does SegMetrics fit within the analytics and attribute market?

[09:35] Why build a SaaS when you are running a 7 figure agency

[12:56] Dealing with a growth plateau

[21:28] Shifting focus to work on SegMetrics full-time

[28:05] Frugality as a bootstrapper (and how it can backfire)

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