In this episode, Rob chats with Michele and Mathias Hansen, the married co-founders of Geocodio.

We talk about bootstrapping into a commoditized space and how they've grown their SaaS app from a side project to full-time over the past 6.5 years.

[01:38] What is Geocodio?

[10:29] Innovating in a commoditized market

[16:07] How they defined their product roadmap

[18:06] Launching a HIPAA compliant enterprise pricing tier

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