Send us a text

In this episode of Way-Word Writers, the hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer, engage with Matt Kay, CEO of Bindery Books, and Meg​han Harvey, Co-founder and President. They discuss Bindery Books' revolutionary publishing model that leverages 'tastemaker' influencers to lead imprints and engage with their audiences through exclusive memberships, driving demand and creating sustainable careers for authors and influencers. The episode covers how Bindery Books nurtures marginalized voices, provides better financial returns for authors, and the evolving relationship between creative content and market engagement. Matt and Megan also explain the operational strategy, royalty structures, and the collaborative approach to editing and book promotion. Throughout the episode, the vision of fostering new voices and innovative business models in the publishing industry is emphasized.

00:00 Welcome to Way-Word Writers
00:40 Introducing Bindery Books' CEO and President
02:11 Innovative Publishing Models
03:01 Engaging Audiences and Membership Models
05:05 Selecting Influencers and Building Communities
08:11 Collaborating with Authors and Influencers
10:09 Exploring Genres and Trends
14:22 Balancing Creative Integrity and Market Preferences
17:10 Sustaining Long-Term Investment
18:30 Financial Structure and Incentives
19:57 Navigating the Publishing Landscape
20:47 Measuring Success in the Book Industry
21:41 Editorial Oversight and Creative Control
24:00 Trends in Influencer-Driven Content
25:05 Finding and Partnering with Influencers
29:34 The Future of Publishing and Social Media
34:39 Getting Your Work Out There
35:57 Conclusion and Final Thoughts

B​indery Books

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com/subscribe