Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa Jenne-Fraser and Missy Palacol of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business.

If you haven't listened to "How and Why Branding and Marketing Go Hand in Hand (Part 1)" be sure to listen to that Episode!

Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa Jenne-Fraser and Missy Palacol of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business. If you haven't listened to "How and Why Branding and Marketing Go Hand in Hand (Part 1)" be sure to listen to that Episode!

Episode 53: Friends of TPFC - How and Why Branding and Marketing Go Hand in Hand (Part 2) with Kalisa Jenne-Fraser and Missy Palacol

The Evolution of Paper Talk…

Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe. 

Soon after, our commitment to sharing knowledge grew even stronger, giving rise to a weekly podcast featuring leaders and artists from both within and beyond our community. Alongside this, we introduced online education programs like the Paper to Profits Program and Paper X Talk lecture series, dedicated to nurturing paper flower entrepreneurs. Our continuous growth prompted the natural evolution of our name, moving from The Paper Florists Collective to the unified identity of Paper Talk across all platforms. 

In 2023, Sara joined us as a new co-host alongside Quynh and Jessie.

Throughout these changes, our unwavering mission remains steadfast: to foster creativity, connections, and growth as artists, makers, and entrepreneurs, united by the love for paper flowers. Join us as we continue to share ideas, stories, and inspire a vibrant community of creatives.

Education

Arts

How To

Visual Arts

Design

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe. Soon after, our commitment to sharing knowledge grew even stronger, giving rise to a weekly podcast featuring leaders and artists from both within and beyond our community. Alongside this, we introduced online education programs like the Paper to Profits Program and Paper X Talk lecture series, dedicated to nurturing paper flower entrepreneurs. Our continuous growth prompted the natural evolution of our name, moving from The Paper Florists Collective to the unified identity of Paper Talk across all platforms. In 2023, Sara joined us as a new co-host alongside Quynh and Jessie. Throughout these changes, our unwavering mission remains steadfast: to foster creativity, connections, and growth as artists, makers, and entrepreneurs, united by the love for paper flowers. Join us as we continue to share ideas, stories, and inspire a vibrant community of creatives.

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Episode 53: Friends of TPFC - How and Why Branding and Marketing Go Hand in Hand (Part 2) with Kalisa Jenne-Fraser and Missy Palacol

Episode 53: Friends of TPFC - How and Why Branding and Marketing Go Hand in Hand (Part 2) with Kalisa Jenne-Fraser and Missy Palacol

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