If your Etsy strategy feels chaotic, it’s because you’re doing too much, too fast, in too many directions.

And when everything feels like a scramble, your visibility takes the hit.

In this episode, we’re digging into why so many sellers feel stuck in Etsy strategy chaos and how to fix it with simplicity that actually gets you seen and gets you sales.

We’ll talk about the real reason your strategy feels like a mess (spoiler: it’s not because you’re lazy), how Etsy’s algorithm actually works when it comes to relevance, and what a simple, high-impact strategy really looks like in your shop.

If you’ve been bouncing between niches, keywords, and tactics and feel like nothing’s working, this one’s for you.

Here’s what you’ll learn:

• Why Etsy can’t rank your listings if you keep changing strategies

• How chasing every new tip online kills your consistency

• What Etsy actually needs from you to build relevance

• What a simplified strategy looks like (even if you sell multiple products)

• How momentum and confidence come from staying in one direction

🎯 Want the full visibility framework? Watch the free masterclass here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

Want to set a 2026 goal that actually fits your life? Let’s do it today!

It’s the end of the year, and if you’re feeling the pressure to pick a “big” Etsy goal but you’re also completely over it…you are not alone.

In this episode, I’m walking you through how to set your 2026 Etsy goals in a way that’s clear, sustainable, and actually useful without the usual overthinking or hustle energy.

We’re ditching the pressure and perfection, and getting laser focused on what will actually move your shop forward this year.

This episode is especially for you if:

• You’re afraid to set a revenue goal because “what if I don’t hit it?”

• You’re in a new season of life and need your business to match that energy

• You’re tired of setting vague goals that never turn into action

Plus, I’ll tell you exactly how I set goals in my own business (and what I help clients do too), so you can use a super simple process that actually works.

And don’t forget to register for my free Daily Sales on Etsy Without Ads masterclass happening January 13th. I’ll show you how to use Etsy’s free search traffic to hit your 2026 sales goals with no ads and no burnout.

Here’s what you’ll learn:

• How to set a revenue goal that supports your real life

• Why vague goals lead to vague results (and how to fix it)

• A 3-step framework for breaking down your goal by quarter

• How to match your Etsy strategy to your life—not just the calendar

• Why “less” planning might actually move you forward faster

• What we’re covering inside the January 13th masterclass (and why it’s the best first step into the new year)

🎯 Register for the masterclass: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you’re wrapping up the year and feeling unsure what actually worked (or didn’t) in your shop, this episode is for you.

Today, we’re doing your Etsy Data Debrief. A simple, non-overwhelming look back at 2025 so you can walk into 2026 with strategy.

This is one of my favorite December rituals, and it’s something most Etsy sellers skip. But when you take just 30 minutes to review your traffic, top listings, and low performers, you can stop guessing and start making decisions that actually move your shop forward.

In this episode, I’ll guide you through:

• Where your traffic really came from in 2025 and what to do with that info

• How to identify the real best-sellers in your shop (not just the ones you like most)

• Why “almost” listings are your biggest source of low-hanging growth

• And how to pull 3 key takeaways to shape your 2026 product and visibility strategy

If you're not a numbers person, that’s ok! This is about making smarter decisions with the data your shop is already giving you.

What you’ll learn:

• How to find patterns in your Etsy traffic that highlight what’s actually working

• Why your top listings often share subtle traits you can double down on

• How to spot conversion problems hiding in plain sight

• What to do with listings that fell off (and how to prevent that in 2026)

• A simple framework for turning your 2025 stats into next year’s strategy

Mentioned in this episode:

• DM Sarah on Instagram: https://www.instagram.com/sarahjwaggoner

• 1:1 Coaching Application: https://sarahjwaggoner.com/coaching

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

We’re deep into December, and while you’re probably still shipping orders and checking your stats, this is actually the perfect time to look back at the listings that didn’t do well this year.

I know it’s not the most glamorous part of running a shop. But reflecting on your low performers might be one of the smartest things you do before 2026 kicks off.

Because those listings are handing you data, direction, and a chance to refine your product line so you’re not dragging dead weight into the new year.

In this episode, I’ll walk you through a three-step process to review your underperformers with intention so you can decide what’s worth fixing, what might need a tweak, and what it’s finally time to let go of.

Here’s what you’ll learn:

• Why low-performing listings aren’t failures (and what they are instead)

• What to look for in your Shop Stats before jumping to conclusions

• How to figure out if a listing still deserves a place in your shop

• 3 clear options: refine, repurpose, or retire

• Why retiring a listing might actually help your overall visibility
  

Mentioned in this episode:

• 1:1 Coaching: https://sarahjwaggoner.com/coaching
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Planning your year on Etsy and not sure what to keep, cut, or create for your shop in 2026? Let’s fix that.

We’re in that weird Etsy season right now because orders might still be rolling in, but your brain is already jumping ahead to next year. And one of the most common questions I get this time of year is how to know what to focus on and what to get rid of.

In this episode, I’m walking you through the exact three-step framework I use with my coaching clients to plan out a profitable, aligned product line for the new year.

We’ll talk about:

• What to keep (because it’s already doing the heavy lifting)

• What to tweak (because it’s close to converting)

• What to let go of (because it’s cluttering your shop)

• And how to map your product types across the year so you’re not launching in panic mode every season

Resources mentioned:

• 1:1 Coaching Application: https://sarahjwaggoner.com/coaching

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner
  Subscribe on YouTube: https://www.youtube.com/@SarahJWaggoner

If you’re listening during a big sales weekend (or gearing up for one), your shop might be buzzing…and maybe it’s exciting, or maybe it’s starting to feel a little chaotic. Either way, you can get through the rush without burning out.

In this episode, I’m walking you through six simple strategies to help you manage an order rush calmly, confidently, and without losing your sanity. These systems are designed for immediate use, even in the middle of the rush.

What you’ll learn:

• How to batch your orders so you’re not jumping from one task to the next

• Why prepping your messaging ahead of time saves your sanity

• How to use processing times like your built‑in guardrails

• The mindset shifts that keep your experience positive

• Why scheduling a break isn’t a luxury

• How to set your shipping deadline early so you don’t crash into the finish line
  

You’ve built a shop people want to buy from, now let’s keep it great for you too.

Your Next Steps:

• Apply for 1:1 Coaching: https://sarahjwaggoner.com/coaching/

• Work with Me in EVA: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Listen on YouTube: https://www.youtube.com/@SarahJWaggoner/podcasts

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Welcome back! If you missed last week’s episode in the series (“Fix It Before January”), go listen first! It sets the stage for today’s episode.

Today we dig deeper into a subtle but powerful issue that sneaks up on many sellers: invisible keywords. You might have done everything “right” with great products, solid photos, and well‑written listings, but still see your traffic fading. That’s because your keywords are slowly losing relevance. This episode will help you spot it and fix it before January hits.

What you’ll learn:

• Why keywords don’t always stay “good forever”

• How to identify listings that are silently losing visibility

• The three data signals you must check in your stats

• What to change, how little you need to change, and how to keep your momentum going

• Why this work matters now while you still have traffic coming in
  

Resources mentioned:

• Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching

• Part 1 of series: “Fix It Before January” episode - https://open.spotify.com/episode/7bp5cHdOHCsxB4HZrl4728?si=AajLVTxaQg6Pc0vc0uU46g
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/coaching

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If your sales tank every January, I want you to hear this:

✨ It’s not because people stop shopping.✨ It’s not the algorithm being mean.✨ It’s (probably) not your product.

It’s your translation.

In today’s episode, I’m kicking off a new series called Fix It Before January and we’re starting with a hard truth most Etsy sellers have never heard which that you’re not just a maker.

You’re a translator.

Your product doesn’t need to change, but your language might. Because if Etsy can’t understand what you’re selling, it’s not going to show your listings to the right buyers. Period.

So instead of panicking when the Q4 rush slows down, let’s get ahead of it. I’ll show you what’s really going wrong with your visibility and how to fix it now, not when it’s too late.

In this episode, we’ll break down:

• The three “translations” every Etsy seller needs to make

• What’s actually happening when views and sales drop

• Why tweaking your products isn’t solving the real problem

• Three visibility leaks to check this week

• What to do instead of launching something new in December

No trendy marketing tactics. No algorithm myths. Just smart, simple fixes that will keep your traffic steady into the new year.

Mentioned on the Episode:

• 1:1 Coaching with Sarah: https://sarahjwaggoner.com/coaching

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.

If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.

In this episode we talk about:

• What Etsy’s algorithm actually rewards (and what it ignores)

• Why small, consistent actions beat big bursts every time

• How to put momentum to work before the rush hits

• What you can start doing today so your shop is ready when buyers are showing up

• Why building your snowball now pays off in holiday sales, trust, and visibility

If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.

Mentioned:
Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva

If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you.

Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it.

These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle.

What you’ll learn:

• Why “Etsy-first focus” might be all you need to build more consistent traffic

• How to do intentional keyword research so you’re not just guessing tags or copying what someone else is doing

• How to plan your product releases strategically so your shop isn’t scrambling for every seasonal moment

Resources mentioned:

🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner