Rebranding feels like the ultimate fresh start. A new logo, updated photos, and polished shop colors. But here’s the truth: no amount of aesthetic updates will fix the real issues holding back your Etsy shop.

In this episode, we’re diving into why rebranding often feels like the solution but rarely delivers the results you’re looking for. You’ll learn:

✅ Why rebranding is often just a distraction from deeper visibility problems.

✅ The key issues that actually impact your shop’s traffic and sales (hint: it’s strategy, not style).

✅ The four things you should focus on instead: niche strategy, intentional keyword research, listing optimization, and consistency.

If you’ve been stuck in a cycle of constant tweaks without seeing results, this episode is your wake-up call. Let’s focus on what really matters to grow your Etsy shop.

✨ Listen now to get the clarity and direction your shop deserves!

Then make sure to follow me @sarahjwaggoner on Instagram! I want to hear from you!

Creativity is a gift, right? That’s probably why you started your Etsy shop. But what happens when your endless ideas turn into scattered products, a shop that’s all over the place, and zero visibility?

In this episode, I’m breaking down why shiny object syndrome is keeping you stuck and how it’s hurting your sales on Etsy. We’ll talk about:

✅ Why hopping from product to product isn’t the answer.

✅ How Etsy’s algorithm thrives on focus and consistency.

✅ The steps you can take to define your niche, optimize your shop, and actually get found.

I know it’s tempting to chase trends and try all the things, but let’s focus on what actually works. Your creativity deserves to shine, but it needs a little structure to turn into real, profitable sales.

And if this episode has you nodding along and thinking, “Yep, that’s me,” I want you to check out the Etsy Visibility Accelerator. This 12-week program is designed to help you break the cycle, master Etsy-first strategies, and create consistent, organic sales.

✨ Apply now at etsyvisibility.com

You’ve got big ideas, Etsy seller! Let’s make sure buyers actually find them.

Listen now and let’s tackle shiny object syndrome together!

If you aren’t getting a lot of traffic to your Etsy listings, I know you’ve spent a ton of time worrying about why they’re getting buried in the algorithm.

This episode is going to give you the top 3 reasons why your Etsy listings are hiding out in the back pages of search results.

Ready to do something about it? Join me for my free masterclass, Visibility on Etsy, Without Going Viral, by saving your seat here - www.sarahjwaggoner.com/freeclass

Do you have a garage sale shop? Learn more about what to do instead in this week’s episode of The Handmade Shop Podcast.

Want help developing your production calendar? Email me at [email protected] with the word “podcast” in the subject line! Feel free to include your shop link in the email and I’ll give you some personalized tips for your Etsy shop!

We are officially in “last minute” territory when it comes to getting more Black Friday sales on Etsy this year.

Listen to this episode to learn what two things should be on your to-do list and one thing that needs to be on your don’t list.

Then join me in the Seller Collective here - https://sarahjwaggoner.com/sellercollective/

Are Etsy offsite ads for you? Listen to this episode to lear more about the pros and cons of the Offsite Ads program.

Then join me in Etsy Seller Help and Support on Facebook for more information!

“Don’t put all of your eggs in one basket.”

How many times have you heard that advice?! In this week’s episode, I’m telling you all about what I hate about the typical advice other Etsy sellers are going to give you when it comes to keeping all of your eggs in one basket…and what to do instead.

LINKS:
Join the Seller Collective here.

Can you confuse the Etsy algorithm? How can you add new product lines without risking the keywords you’re already ranking for? Listen to this episode to learn more!

LINKS:
Join the Seller Collective here.

How do you start an email list for your Etsy shop without spamming your subscribers? Listen to this episode to learn more.

LINKS:
Join the Seller Collective here.

Etsy has announced a new search algorithm update. Listen to this episode to learn more about how to prepare your shop.

LINKS:Read Etsy’s announcement here.

Join my FB group discussion regarding the announcement here.

Join me on Threads here.
Join the Seller Collective here.