Thinking About Etsy Ads? Here’s What You Really Need to Know

Feeling tempted to click that little “Try Ads” button on your Etsy dashboard?

I get it. When sales are slow and summer traffic dips, it’s easy to think, “What if I just paid to get more views?” But Etsy Ads don’t create demand. They only amplify what’s already working.

So before you spend money hoping for more sales, let’s walk through what Etsy Ads actually do, why they might backfire if your shop isn’t ready, and how to know if it’s the right time to test them.

If you’ve been wondering whether ads are your next step or just another distraction, this episode will give you the clarity (and strategy) you need.

What you’ll learn:

• What Etsy Ads actually do (and what they don’t)

• How ads can hurt your visibility if used too early

• The 5 signs your shop is ready to run ads

• The one mindset shift that changes how you see paid traffic

• What to work on first before spending a dollar on ads
  

Mentioned in the episode:

• Book your free consult: https://calendly.com/theheartlandcreative/consult
  

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

How to Keep Showing Up When You’re in Summer Mode

Summer schedules can be chaotic…or blissfully slow. Either way, keeping your Etsy shop visible doesn’t have to mean going full speed or launching something new every week.

In this episode, we’re talking about how to stay consistent enough to maintain your momentum during the summer, without burning out. You’ll learn how to create a light visibility routine, get honest about your time, and set one simple goal that helps you keep your shop moving (even when you're in vacation brain).

If you’ve been wondering how to show up this summer without doing too much, this episode is for you.

What you’ll learn:

• How to match your shop strategy to your actual summer schedule

• Why a simple routine can be more powerful than a big plan

• Examples of low-effort visibility actions that actually help

• How to set a summer goal you’ll actually stick to
  

Mentioned in the episode:

• Join the Facebook group: https://www.facebook.com/groups/theheartlandcreative

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Your Whole Summer Etsy Strategy (in One Afternoon):

Summer doesn’t have to be a chaotic mess or a total sales slump. In this episode, we’re building your entire summer Etsy strategy (yes, all of it) in one afternoon.

Whether your shop slows down in the summer or you’re just trying to enjoy life outside your business, you need a simple, intentional plan that works with your real life. No big launches, no endless content calendar, just three practical steps to help you:

✔ Know what to promote✔ Plan your time off✔ And prep now so fall doesn’t sneak up on you

Grab your planner or a notebook, and let’s map it out so your shop keeps moving without taking over your life.

What you’ll learn:

• What to promote this summer (hint: you already have it!)

• How to schedule rest without guilt or stress

• Easy ways to prep for fall while things are slower

• How to make your summer strategy realistic and sustainable

• One small challenge that can help you reset your whole season
  

Mentioned in the episode:

• Free Seasonal Product Planning Calendar: https://sarahjwaggoner.com/calendar/
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you’ve been stuck trying to create the “perfect” product before you launch this episode is for you.

Too many Etsy sellers wait for certainty before they list anything. But the truth is, your best-selling product won’t come from guessing. It comes from testing.

In this episode, I’ll show you: – Why overthinking your product line stalls your growth – What traffic actually tells you (it’s more than just sales!) – How to use real data to build products that sell – Why perfection isn’t the goal

LINKS:

If you’ve been stuck in the loop of second-guessing, I want to help. Come post in Etsy Seller Help and Support on Facebook and tell me what you’ve been holding back. I’ll help you work through it!
Search for Etsy Seller Help and Support on Facebook or click this link - https://www.facebook.com/groups/theheartlandcreative

Not feeling motivated lately? You’re not alone and you’re not doing anything wrong.

In this episode, I’ll walk you through how to move forward when motivation is low. 

You’ll learn:– Why a lack of motivation is completely normal– How to figure out what’s really going on under the surface– How to reset without guilt or pressure– Simple, low-effort ways to reconnect with your Etsy shop

Whether you’re burned out, discouraged, or just feeling off, this episode will help you take the next right step without pushing yourself too hard.

LINKS:
Still feeling stuck? Post inside my Facebook Group and let’s work through it together! Search for Etsy Seller Help and Support on Facebook or click here - https://www.facebook.com/groups/theheartlandcreative

If you’ve been wondering whether it’s time to switch things up in your Etsy shop this episode is for you.

Maybe your sales have slowed down.Maybe someone told you your niche is too saturated.

Or maybe you’re watching other sellers grow faster and have caught yourself thinking you should start over.

Before you make another big change, I want you to pause and ask yourself the right questions.

In this episode, I’ll walk you through:

• Common reasons Etsy sellers feel pulled to pivot

• Why starting over isn’t always the right next step

• What might be missing from your current product line

• How to blend strategy and passion when making big decisions

If you’re second-guessing your niche or feeling stuck, this conversation will help you slow down, reflect, and move forward with more clarity.

LINKS:
Grab the free guide, Five Questions to Ask Before You Change Your Product Line - sarahjwaggoner.com/pivot

If your Etsy sales spike before a big holida, then completely disappear, you’re not alone. This “seasonal rollercoaster” is super common…and totally exhausting.

In this episode, you’ll learn how to blend evergreen products with seasonal strategy so you can build consistent, year-round traffic without constantly starting from scratch.

What we cover:

• Why seasonal-only shops struggle with long-term visibility

• How evergreen listings create stability in your shop

• Easy ways to turn existing products into seasonal best-sellers

• How to let your seasonal offers support your evergreen line

If you’re ready to plan your shop more intentionally and finally get off the sales rollercoaster, this one’s for you.

LINKS:

Download the free Seasonal Product Planning Calendar - https://sarahjwaggoner.com/calendar/
Follow me on Instagram for more tips - https://www.instagram.com/sarahjwaggoner

Planning your Etsy product line for the year doesn’t have to mean constant hustle. In this episode, I’ll walk you through a simple, three-step strategy to help you grow your shop without the overwhelm.

What you’ll learn:

• How to use last year’s data to decide what to focus on

• How to align your product launches with real buyer demand

• Why planning for rest is just as important as planning for sales

Download the free seasonal planning calendar here: sarahjwaggoner.com/calendar

Listen now and build a product strategy that supports both your business and your life.

Think listing more products will finally get your Etsy shop the traffic it deserves? Think again! 

Etsy doesn’t just rank listings…it ranks shops. That means if your shop lacks authority in a niche, adding more random listings won’t fix your visibility issues.

In today’s episode, I’m breaking down: ✅ Why Etsy isn’t showing your products in search (even if your SEO is “right”) ✅ The real reason more listings won’t magically bring in sales ✅ What actually moves the needle

If you’ve been listing product after product, tweaking your tags, and even posting on social media but still feel invisible, this is the episode for you!

📌 Want my help fixing your shop’s visibility issues? My program, the Etsy Visibility Accelerator, is open now, and spots are filling fast! Apply here - sarahjwaggoner.com/eva

Thinking about selling on multiple platforms to grow your business? Before you spend hours setting up Shopify, Amazon Handmade, or a TikTok Shop, listen to this episode! Today, we’re breaking down the multi-platform myth and why trying to sell everywhere often leads to less profit, more stress, and slower growth.

You’ll learn:- Why managing too many platforms is hurting your sales- The real power of an Etsy-first strategy and how to make it work for you- When it actually makes sense to expand (and when it doesn’t)- Actionable steps to simplify your strategy and grow faster with less effort

If you’re feeling stretched too thin trying to be on all the platforms, this episode is your permission to focus and thrive.

🎧 Listen now and start making your Etsy shop work for you!

Resources & Links:📌 Sign up for my free training here - sarahjwaggoner.com/freeclass📌 Follow me on Instagram: https://www.instagram.com/sarahjwaggoner📌 Join my free community: https://www.facebook.com/groups/theheartlandcreative

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