Planning your Etsy product line for the year doesn’t have to mean constant hustle. In this episode, I’ll walk you through a simple, three-step strategy to help you grow your shop without the overwhelm.

What you’ll learn:

• How to use last year’s data to decide what to focus on

• How to align your product launches with real buyer demand

• Why planning for rest is just as important as planning for sales

Download the free seasonal planning calendar here: sarahjwaggoner.com/calendar

Listen now and build a product strategy that supports both your business and your life.

Think listing more products will finally get your Etsy shop the traffic it deserves? Think again! 

Etsy doesn’t just rank listings…it ranks shops. That means if your shop lacks authority in a niche, adding more random listings won’t fix your visibility issues.

In today’s episode, I’m breaking down: ✅ Why Etsy isn’t showing your products in search (even if your SEO is “right”) ✅ The real reason more listings won’t magically bring in sales ✅ What actually moves the needle

If you’ve been listing product after product, tweaking your tags, and even posting on social media but still feel invisible, this is the episode for you!

📌 Want my help fixing your shop’s visibility issues? My program, the Etsy Visibility Accelerator, is open now, and spots are filling fast! Apply here - sarahjwaggoner.com/eva

Thinking about selling on multiple platforms to grow your business? Before you spend hours setting up Shopify, Amazon Handmade, or a TikTok Shop, listen to this episode! Today, we’re breaking down the multi-platform myth and why trying to sell everywhere often leads to less profit, more stress, and slower growth.

You’ll learn:- Why managing too many platforms is hurting your sales- The real power of an Etsy-first strategy and how to make it work for you- When it actually makes sense to expand (and when it doesn’t)- Actionable steps to simplify your strategy and grow faster with less effort

If you’re feeling stretched too thin trying to be on all the platforms, this episode is your permission to focus and thrive.

🎧 Listen now and start making your Etsy shop work for you!

Resources & Links:📌 Sign up for my free training here - sarahjwaggoner.com/freeclass📌 Follow me on Instagram: https://www.instagram.com/sarahjwaggoner📌 Join my free community: https://www.facebook.com/groups/theheartlandcreative

Loved this episode? Share it with a fellow Etsy seller and leave a review to help more makers grow their shops!

In this episode of The Handmade Shop Podcast, we’ll explain why relying only on social media is a risky strategy for your product business. Learn how unpredictable algorithm changes, declining organic reach, and conversion challenges can hurt your sales, and discover actionable tips to optimize your Etsy shop.

Takeaways:

• Stop relying solely on social media and build traffic on Etsy.

• Optimize your Etsy shop with targeted keywords and a clear niche.

• Create a steady flow of sales by building your authority on Etsy.

If you found these insights helpful, please subscribe, leave a review, and share your thoughts. Connect with me on social media and make sure to sign up for my free class on March 4th!

Save your seat for Visibility on Etsy Without Going Viral here - https://sarahjwaggoner.com/freeclass/

Connect with Sarah:

• Instagram

• Facebook

There’s a lot of misinformation floating around about how long it takes to know if an Etsy listing will work. Should you see results in a week or two? Should you delete anything that hasn’t sold in 90 days? Let’s set the record straight.

In this episode, I’m breaking down:✅ Why Etsy’s algorithm takes time to rank your listings✅ The biggest mistake sellers make when they don’t see sales fast enough✅ What to do instead of deleting and relisting (so you don’t sabotage your own progress)

If you want to get more traffic and sales on Etsy, don’t miss my free class on March 4th! Sign up atsarahjwaggoner.com/freeclass

If you’ve ever told yourself, “I’ll list this product after I retake the photos,” or “I can’t launch yet because I need at least 20 listings ready first,” you might be stuck in perfection mode. And guess what? That’s exactly what’s holding your Etsy shop back.

In today’s episode, we’re diving into The ‘Good Enough’ Etsy Shop Strategy: a practical, no-BS approach to getting your products listed, seen, and sold without waiting for everything to be perfect. Because waiting isn’t a strategy and a product that isn’t listed can’t make sales.

You’ll learn:- Why perfectionism is actually procrastination in disguise- The three biggest ways Etsy sellers stall their own progress- The simple strategy that gets your shop moving NOW- How to optimize as you go instead of overthinking every little detail

So if you’re stuck in Etsy limbo, constantly tweaking but never launching, this episode is your permission to stop waiting and start selling. Let’s go!

Resources & Links:
🎯 What’s Blocking Your Etsy Visibility? Take the Quiz! → sarahjwaggoner.com/quiz

Running an Etsy shop can sometimes feel like you’re putting in the work, but the results aren’t there. If you’re struggling with consistent sales, chances are you fall into one of three categories.

In this episode, I’ll share:

Not sure what’s holding you back? Take the free quiz at sarahjwaggoner.com/quiz to find out.

Let’s Connect! If this episode spoke to you, I’d love to hear about it!

If you’ve ever wondered why your listings aren’t getting the traffic they deserve on Etsy, this episode is for you. We’re diving into the most common reasons your shop isn’t showing up in search results. Whether it’s a lack of focus in your product line, keyword mistakes, or an “everywhere-at-once” approach, I’ll guide you through actionable steps to help Etsy’s algorithm notice your shop and boost your visibility.

Ready to find out exactly what’s blocking your visibility on Etsy? Click here to take the Visibility Quiz - https://sarahjwaggoner.com/quiz/

Let’s kick things off by talking about something that doesn’t get nearly enough attention in the Etsy world: sustainability. And no, I’m not talking about eco-friendly packaging or recycled materials (although, props to you if you’re doing those things). I’m talking about building a business that grows without running you into the ground.

If 2024 felt like a chaotic blur of trying to keep up with trends, burning through ideas, and wondering if this whole Etsy thing is even worth it, then this episode is for you.

Have questions about this episode?! Join my free Facebook group, Etsy Seller Help and Support.
Find it here - https://www.facebook.com/groups/theheartlandcreative

Here’s the thing: resolutions sound great in theory. Who doesn’t want a magical list of goals that fixes everything? 

But if we’re being honest, most resolutions don’t last past February.

In this episode, you can learn more about how to create a strategy for your Etsy shop in 2025 that produces real results.
Love the episode? DM me on Instagram and tell me what strategy you’re focusing on for the next 30 days!  https://www.instagram.com/sarahjwaggoner