If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you.

Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it.

These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle.

What you’ll learn:

• Why “Etsy-first focus” might be all you need to build more consistent traffic

• How to do intentional keyword research so you’re not just guessing tags or copying what someone else is doing

• How to plan your product releases strategically so your shop isn’t scrambling for every seasonal moment

Resources mentioned:

🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Let’s talk about something no one tells you when you’re not getting traffic on Etsy…none of the things you think will fix it actually will.

If you’ve been rewriting your descriptions, updating mockups, rebranding your shop, posting on Instagram, pinning your heart out, or running sale after sale and you’re still not getting views? You might be stuck in one of the most common Etsy traffic traps.

This episode breaks down 6 strategies that don’t work when your shop isn’t getting traffic and what you should focus on instead to finally fix the visibility problem.

In this episode, I’ll share:

• Why new mockups, logos, and color palettes won’t bring traffic

• What actually causes traffic problems on Etsy

• Why social media and Pinterest won’t save a visibility issue

• What to fix first if you want more views and sales without guessing

Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Sign up here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Let’s talk about something that keeps a lot of Etsy sellers stuck…reacting instead of refining.

If you’ve ever found yourself rewriting your listings at midnight, opening a Pinterest account because you “heard it works,” or launching 5 new products after one slow weekend, you’re not alone. You might just be stuck in what I call strategy fatigue and shiny object syndrome.

This episode is here to help you stop panicking and start making decisions that actually lead to consistent, daily sales.

We’ll dig into:

• Why constant tweaking kills your momentum (and what to do instead)

• The questions you should be asking if you want more traffic and sales

• What Etsy’s algorithm actually needs from your listings to rank

• Why the solution isn’t more effort, it’s more focus

And if you’re ready to get off the hamster wheel of “doing all the things,” I’ll show you how to start working smarter with a free visibility masterclass that’s coming up soon.

Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Save your seat at: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you’ve been asking yourself, “What should I sell on Etsy?” this episode flips that question on its head.

We’re talking about a super common trap Etsy sellers fall into: trying to reverse engineer a shop that looks successful…instead of building one that actually feels aligned.

And yes, we’re busting the “you need to niche down to be successful” myth while we’re at it.

Because here’s the truth…you don’t need the perfect niche to grow on Etsy. But you do need to love what you sell. That excitement? That connection to your product? That’s your secret weapon.

I’ll walk you through four big ways sellers accidentally sabotage themselves when they try to pick a niche based only on trends, data, or what’s already selling. And more importantly, I’ll help you shift your focus to the only question that actually matters:

✨ What do you love making?

Here’s what you’ll learn:

• Why keyword research alone won’t build a sustainable shop

• The difference between copying bestsellers vs. creating what sells for you

• What “reverse engineering” your niche looks like (and how to stop)

• The real risk of chasing trends you don’t care about

• What to ask yourself instead when choosing what to sell

🎧 Mentioned in the episode:

• Free Masterclass: Visibility on Etsy Without Going Viral – Save your seat: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Let’s bust one of the biggest Etsy myths out there: the idea that you have to pick a niche to grow.

If you’ve ever delayed committing to your shop because you “haven’t figured out your niche yet,” or felt pressure to make your whole shop match a vibe, this episode is your permission slip to stop overthinking it.

Because Etsy doesn’t care about your niche the way Instagram does. It’s a search engine, not a social platform. And your buyers? They’re not judging your branding. They’re just searching for something specific and trying to find it fast.

In this episode, we’ll unpack:

• Why you don’t need to curate your shop around one “ideal customer”

• What the Etsy algorithm actually looks at when ranking your listings

• The difference between a niche aesthetic and a sellable niche strategy

• Why variety isn’t the problem but lack of product depth is

• How to avoid turning your shop into a “garage sale” (and what to do instead)

Plus, I’ll walk you through what really builds momentum in Etsy search, and how to create listings that rank even if you sell more than one thing.

Resources mentioned:🎉 Free Webinar: Daily Sales on Etsy Without Going ViralSign up here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If it feels like you’ve tried everything and still aren’t seeing results in your Etsy shop, this one’s for you.

You’ve tested new keywords, changed your photos, launched more products, adjusted your pricing and yet your traffic is still all over the place. Sales are inconsistent. And you’re stuck wondering what else you’re “supposed” to do.

This is strategy fatigue. And it’s more common than you think.

In this episode, I’m showing you how to recognize strategy fatigue, why it’s keeping you stuck, and what to do instead of trying to “fix” your shop with more and more changes.

What you’ll learn:

• What strategy fatigue actually is (and how to know if you’re in it)

• Why doing more often leads to less progress

• The shift from reacting to leading with intention

• How Etsy’s algorithm sees scattered shops and why that hurts visibility

• The difference between emotional tweaking vs. strategic decision-making

• A simple, data-driven approach to get your momentum back
  

Resources mentioned: 🎉 Sign up for my free webinar: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Episode 209: Why Etsy Isn’t Too Saturated for You

“Etsy is too saturated.”

If you’ve said this (or thought it), you’re not alone. It’s one of the most common beliefs I hear from handmade sellers, especially when they’re struggling to get visibility or comparing their shop to others.

But I want to challenge that belief today. Because while Etsy is competitive, that’s not the same as saturated. And once you understand how Etsy really works? You’ll see that there’s still room for you and your shop no matter what niche you’re in.

If you’ve ever felt like your shop is getting buried, that your product won’t stand out, or that it’s too late to grow, this episode is for you.

What you’ll learn:

• The difference between competition and saturation (and why it matters)

• Why Etsy doesn’t rank the “best” listings…it ranks the most relevant

• How new sellers are gaining traction in crowded categories

• What Etsy actually rewards in search

• Why “too saturated” is just a myth holding you back

• How to make sure your shop is findable, even in a competitive niche

Resources mentioned:Join the EVA waitlist: https://sarahjwaggoner.com/eva

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner
  Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

You’ve poured your heart into a product. The photos are solid. The price is fair. The listing feels ready. And still…no sales.

Before you scrap it, I want to walk you through something I see all the time with handmade sellers: Your product isn’t the problem. It’s your visibility.

In this episode, we’re breaking down the real reason good listings underperform and what to do before you start over (again).

This one’s for the creative seller who’s tired of guessing, second-guessing, and making new things just to hear crickets.

What you’ll learn:

• The biggest mistake sellers make when a product flops

• Why good products sit invisible in search

• 3 questions to ask before starting over

• Easy listing tweaks that could completely change your sales

• How to know if the issue is visibility, keywords, or conversion

• The smarter way to fix a listing without creating something new

Resources mentioned:👉 EVA Waitlist: https://sarahjwaggoner.com/eva

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

• Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Yet another side-eye glance at your endless to-do list, wondering if this Etsy hustle is worth your energy? You’re not alone and today, we’re talking about something that weighs on so many creative sellers: Can handmade truly be sustainable?

Spoiler: Yes, it can…if you stop trying to grow it unsustainably.

In this episode, we’re unpacking how you can build a sustainable handmade business around your life, not your anxiety. We’ll cover:

• Why chasing constant growth hurts more than it helps

• How Etsy’s inherent search-based model already supports sustainability

• The power of “compound interest” in visibility, not chaotic hustle

• How to make slow, meaningful growth possible with better decisions—and better pricing
  

And if you’re ready to grow a handmade business that lasts (without burning yourself out), I’ll share how to get hands-on support inside Etsy Visibility Accelerator. Open now through Thursday, August 22nd.
Join me here - http://www.sarahjwaggoner.com/eva

Ever feel like your Etsy shop is a little all over the place? You’ve got some mugs, a printable or two, a sticker pack, a t-shirt, maybe a wedding sign from last spring and one random Halloween file that’s been sitting there since last fall.

You’re creative. You’re experimenting. You’re uploading what you’ve made. And it feels like you’re doing the right thing by keeping the shop active.

But Etsy doesn’t reward activity, my friend. It needs to think you’re an authority for what you make.

If your shop looks more like a digital garage sale than a cohesive brand, Etsy doesn’t know who to send your way. That’s why your traffic stalls, your visibility plateaus, and you keep feeling like your listings are just floating out there.

In today’s episode, I’m showing you:

• Why scattered listings kill your momentum

• What the Etsy algorithm really looks for in a shop

• And how to turn your ideas into a focused product line Etsy actually wants to rank

Mentioned in this episode:👉 Join the Etsy Visibility Accelerator (doors open through August 22nd):https://sarahjwaggoner.com/eva