The Handmade Shop

202. Turn Holiday Sales Into Year-Round Growth


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You crushed it during the holidays, right? Your Etsy shop was busy, your orders were flowing, and it finally felt like everything was clicking…

And then January hit.

Crickets.

If you’re tired of riding the seasonal rollercoaster, this episode is for you.

I’m walking you through how to use that Q4 traction to actually grow your shop year-round, not just survive the slow season. We’re covering:

  • Why Etsy momentum doesn’t have to reset every January

  • How to repurpose your holiday success for spring, summer, and beyond

  • What to fix now so you’re not scrambling in October

  • How to stay visible between seasons without launching new products every month

This is how you stop waiting for Q4 to “save” your shop and start building sustainable growth.

Mentioned in the episode:

  • Save your seat for the Visibility on Etsy Without Going Viral masterclass (August 8): https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

  • Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • Follow me on Threads: https://www.threads.com/@sarahjwaggoner


Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

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The Handmade ShopBy The Heartland Creative

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