You crushed it during the holidays, right? Your Etsy shop was busy, your orders were flowing, and it finally felt like everything was clicking…

And then January hit.

Crickets.

If you’re tired of riding the seasonal rollercoaster, this episode is for you.

I’m walking you through how to use that Q4 traction to actually grow your shop year-round, not just survive the slow season. We’re covering:

• Why Etsy momentum doesn’t have to reset every January

• How to repurpose your holiday success for spring, summer, and beyond

• What to fix now so you’re not scrambling in October

• How to stay visible between seasons without launching new products every month

This is how you stop waiting for Q4 to “save” your shop and start building sustainable growth.

Mentioned in the episode:

• Save your seat for the Visibility on Etsy Without Going Viral masterclass (August 8): https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

You’ve done all the “right” things.

Great products? Check.Keyword-optimized listings? Check.You’re showing up in search…at least you think you are…

And yet? Crickets.

Today’s episode is for the seller who feels like their shop is invisible. Because if your listings are getting seen but not converting, something deeper is going on and I want to help you fix it.

We’re diving into:

• The real reason shops stay invisible (it’s not what you think)

• Why decent SEO alone isn’t enough to drive traffic or sales

• How Etsy actually works as a search engine—and what that means for your strategy

• Three reasons your shop might be buried in search

• How to create clarity and focus that makes your listings easier to find and buy

Mentioned in the episode:

• Save your seat for the Visibility on Etsy Without Going Viral masterclass (August 8):  https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner
  Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Let’s talk to the in-between seller.

You’re showing up… kind of. Tweak a listing here. Swap a photo there. Check your stats once in a while.

But deep down? You’re not sure this whole Etsy thing is actually working.

If you’ve been in start-stop mode with your shop, today’s episode is for you.

We’re talking about why your shop isn’t broken and how you might just be stuck in a cycle that’s keeping you invisible.

Inside, I’ll walk you through:

• Why getting halfway in keeps your shop stuck

• How Etsy’s algorithm sees inconsistency (and what to do about it)

• What simple, small consistency actually looks like

• And how to stop starting over and start building traction that sticks

Mentioned in the episode:

• Save your free seat for the Visibility on Etsy Without Going Viral masterclass: https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you’ve ever caught yourself wondering, “What does Etsy even want from me?” this episode is your cheat sheet.

Because Etsy’s algorithm isn’t some secret code you have to crack. It’s not about chasing trends or going viral. And it’s definitely not only rewarding giant shops with huge followings.

So what is it looking for?

Today, I’m walking you through the three things Etsy’s algorithm actually wants from your shop and how to give it what it’s asking for without burning out or starting from scratch.

You’ll learn:

• Why you don’t need to niche all the way down but you do need to focus

• What kind of engagement matters most for your ranking

• How consistent action (not hustle) builds long-term visibility

• And why your next move should be about clarity not chaos

Mentioned in the episode:

• Save your free seat for the Visibility on Etsy Without Going Viral masterclass: https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Feeling lost on Etsy? Start here.

Starting your Etsy shop can feel like diving into a Pinterest board of pressure. You’re trying to do all the things and you’re staring at other shops thinking, “How the heck am I supposed to catch up?”

If that’s you, this episode is your calm in the chaos.

Whether you’re brand new or stuck in that “sort of launched but still kind of confused” stage, I’m giving you three mindset shifts that will help you move forward without spinning your wheels or trying to build the perfect shop overnight.

What you’ll learn:

• Why starting simple is the smartest way to build visibility

• The truth about keyword research (and what matters more)

• How confidence actually happens in Etsy selling

• What to focus on if your shop is new, messy, or barely moving

Mentioned in the episode:

• Sign up for the free masterclass “Visibility on Etsy Without Going Viral”: https://sarahjwaggoner.com/freeclasspodcast
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner
  Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If your Etsy traffic feels like it hit a wall with no views, no clicks, no momentum…this episode is your sign to stop spiraling and start simplifying.

Because more often than not the visibility you want isn’t five strategies or ten new products away. It’s just three small tweaks.

In today’s episode, I’ll walk you through the three core shifts that can unlock serious search traffic without overhauling your entire shop or burning yourself out on social.

What you’ll learn:

• Why Etsy rewards shop consistency, not just optimized listings

• The biggest mistake sellers make with keywords (and how to fix it)

• How to spot your top-performing listings and scale around them

• What to stop tweaking (yes, really)

• How to build visibility without relying on trends or TikTok

Mentioned in the episode:

• Sign up for the free masterclass “Visibility on Etsy Without Going Viral”: https://sarahjwaggoner.com/freeclasspodcast

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Overthinking everything about Etsy? Here are 5 things to let go of.

If you’ve ever spent a whole afternoon choosing between two fonts, this episode is for you.

Because as smart and creative as Etsy sellers are, we can also spiral into major decision fatigue trying to make everything perfect before we hit publish, post, or promote.

So today, I’m handing out permission slips. I’m sharing 5 common decisions that most sellers overthink way too much and what to focus on instead.

If you’ve been stuck in your head and second-guessing every move, this is your reminder that simple decisions scale businesses. Not perfect ones.

What you’ll learn:

• Why chasing trends doesn’t work if you hate your product

• How to choose one marketing platform that actually fits your brain

• The truth about keyword research tools (hot take alert)

• What branding actually matters and what doesn’t

• How to move forward even when you don’t feel “ready”

Mentioned in the episode:

• Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-accelerator

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

In a Summer Slump? Try this 3-step reset!

If you’re halfway through summer and feeling stuck, this episode is for you. We’re talking about what to do when your plans for updating listings, testing keywords, or prepping for fall have taken a backseat…and now you're staring down July wondering what went wrong.

Spoiler: you’re not behind. But you are at a turning point. What you do next will help determine how strong your Q4 is and it doesn’t have to involve a shop overhaul.

In this episode, I’m sharing the exact 3 steps I use to reset my shop when motivation dips and sales slow down. No guilt. No hustle. Just intentional moves that bring your shop back to life.

What you’ll learn:

• Why now is the perfect time to refresh your Etsy shop

• How to revive an older listing that used to sell well

• What to look for in your Etsy stats to improve visibility

• Why listing one fall product now can give you a head start

• How small tweaks can lead to big momentum (without burnout)

Mentioned in the episode:

• Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-accelerator

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

So your views are down, your top listings are slipping in search, and everything that used to work just… isn’t.

Don’t panic. You might not have a product problem. You might have a keyword saturation problem.

In this episode, we’re diving into what keyword saturation actually means, how to spot it in your stats, and what to do when the competition around your keywords starts crowding you out. If you’ve ever wondered why your traffic is shrinking even though nothing changed, this one’s for you.

What you’ll learn:

• What keyword saturation is and why it’s more common than ever

• How to know if your listings are getting buried by competition

• 4 smart adjustments you can make to stay visible in crowded markets

• Why refreshing is smarter than restarting

• How to spot new keyword opportunities inside your existing data
  

Mentioned in the episode:

• Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-accelerator
  

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Thinking About Etsy Ads? Here’s What You Really Need to Know

Feeling tempted to click that little “Try Ads” button on your Etsy dashboard?

I get it. When sales are slow and summer traffic dips, it’s easy to think, “What if I just paid to get more views?” But Etsy Ads don’t create demand. They only amplify what’s already working.

So before you spend money hoping for more sales, let’s walk through what Etsy Ads actually do, why they might backfire if your shop isn’t ready, and how to know if it’s the right time to test them.

If you’ve been wondering whether ads are your next step or just another distraction, this episode will give you the clarity (and strategy) you need.

What you’ll learn:

• What Etsy Ads actually do (and what they don’t)

• How ads can hurt your visibility if used too early

• The 5 signs your shop is ready to run ads

• The one mindset shift that changes how you see paid traffic

• What to work on first before spending a dollar on ads
  

Mentioned in the episode:

• Book your free consult: https://calendly.com/theheartlandcreative/consult
  

Your Next Steps:

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner