Ever feel like your Etsy shop is a little all over the place? You’ve got some mugs, a printable or two, a sticker pack, a t-shirt, maybe a wedding sign from last spring and one random Halloween file that’s been sitting there since last fall.

You’re creative. You’re experimenting. You’re uploading what you’ve made. And it feels like you’re doing the right thing by keeping the shop active.

But Etsy doesn’t reward activity, my friend. It needs to think you’re an authority for what you make.

If your shop looks more like a digital garage sale than a cohesive brand, Etsy doesn’t know who to send your way. That’s why your traffic stalls, your visibility plateaus, and you keep feeling like your listings are just floating out there.

In today’s episode, I’m showing you:

• Why scattered listings kill your momentum

• What the Etsy algorithm really looks for in a shop

• And how to turn your ideas into a focused product line Etsy actually wants to rank

Mentioned in this episode:👉 Join the Etsy Visibility Accelerator (doors open through August 22nd):https://sarahjwaggoner.com/eva