In Episode 545, Rob Walling chats with Tracy Osborn about the importance of learning design fundamentals for startup founders. They also discuss her new book and the pros/cons of self-publishing vs working with a publisher.

[00:52] Intros

[02:00] Deciding to self publish vs going with a publisher

[11:11] Design fundamentals for a startup founder

[16:23] Training your design eye

[18:57] The #1 thing to do to become a better designer

[20:01] Prototypes: the process of sketching ideas

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