Jose Moreno is the Chief Marketing Officer of USA Pickleball, which is the national governing body for the sport in the United States. Jose dives into the excitement of USA Pickleball’s golden ticket events, which give players a chance to qualify for the prestigious national championships. But beyond the competition, Jose shares the heart of their mission—giving back. Through USA Pickleball’s nonprofit initiative, Pickleball Serves, the organization is using the sport to uplift communities across the country. From building courts to providing lessons for kids and supporting charitable causes, USA Pickleball is proving that the game isn’t just about playing—it’s about serving. Tune in to hear how pickleball is making a difference, one rally at a time.