In Episode 564, Rob Walling chats with Sol Orwell about growing his website, examine.com to millions of views per month, changing revenue models, and the importance of doing customer interviews.

[2:14] Intro

[3:06] How Examine started

[7:21] Examine's differentiated approach based on scientific research

[9:33] 10,000 paying subscribers

[10:59] Building trust through transparency

[15:26] Interviewing customers

[21:14] Getting hit by Google

[26:52] Sol's stunt marketing pages

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Stitcher