In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn't get away from software. He's a software developer, turned podcaster, turned marketer, and now he's a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso.

[2:40] Introductions

[4:15] WordPress plugin with an annual subscription

[5:51] Starting a podcast

[8:00] Experiments with monetizing a podcast

[13:26] Starting Giftlab.co

[15:08] Starting another software business

[16:35] Building Lasso

[21:23] Launching without the right pricing/product

[23:32] Discovering the sticking points in the UI/UX

[29:29] Freemium vs paid users

[31:06] The biggest struggle with building Lasso

[35:23] The future for Lasso

This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google.

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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