In this episode, we sit down with Brendan Frazier – Founder of Wired Planning and Host of Human Side of Money -  a podcast that helps advisors think through the behavioral side of your business. Brendan is all about helping advisors deliver better outcomes for their clients uncovering the research and insights from the fields of behavior change, psychology, communication, negotiation, and more. We get into some incredible stories and examples of how advisors can approach each and every client relationship with a behavioral lens.