In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong.

[4:42] Put your blog in a subfolder, not a subdomain.

[7:18] With keyword-focused content, make the URL exactly the main keyword.

[10:10] Be thoughtful about feature page keywords

[13:39] It’s really hard to rank for “best X software” queries

[16:24] Use on-page content marketing best practices

[20:50] Build passive link assets around keyword

[22:58] Answer keyword questions immediately, right after the H1

This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google.

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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