Welcome to another Western Ag Voices episode! On this episode we are fortunate enough to sit down with Jake Bettencourt of Turlock Livestock Auction Yard Video Sales. Jake was raised on a family dairy farm in California's Central Valley. He has been in the dairy or livestock marketing industry in California and the Midwest since he was a young man. Since 2008, Jake has been with Turlock Livestock Auction Yard and has contributed in several capacities, including Auctioneer, Field Representative, and Co-Manager. Along with Steve Faria, Jake began introducing video technology to herd dispersals. As the manager of the Dairy Video Sales, he oversees the process and representatives. TLAY Dairy Video Sales markets top quality Dairy Replacements nationwide the first Friday of each month. Jake and his wife Kristin have 4 children and live in Canyon, TX. They enjoy contributing to their community by assisting various church and youth groups. The Bettencourt family enjoys supporting their children in various activities including 4H, dance, and sports.