Alicia Rockwell, vice chair of the Almond Board of California and chief government affairs officer at Blue Diamond Growers, joined the Journey to share her perspective on stewardship and advocacy for the almond industry. Rockwell discusses lessons from her work at Blue Diamond and Save Mart Supermarkets, the critical role California Almond Stewardship Program (CASP) self-assessments have played in reputation management, how almonds are leading the way in terms of stewardship, and the importance of engagement and advocacy on behalf of the industry.

“The reason that this industry was able to protect its reputation and get out from under the water criticisms was because of those growers that in those early stages, went and did the CASP self-assessment.” - Alicia Rockwell

In Today’s episode:

• Meet Alicia Rockwell, vice chair of the Almond Board of California Board of Directors and the Chief Government Affairs Officer at Blue Diamond Growers
• Explore Rockwell’s journey from the urban bay area to becoming an advocate for both producers and consumers alike
• Discover the thoughtful approach the almond industry has taken and continues to utilize to stay current with consumer trends and policy change

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.