In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Tony Wind, Director of Franchise Development at Purpose Brands and Anytime Fitness. They discuss the evolution of Purpose Brands, the success of Anytime Fitness as a global leader in the fitness industry, and the unique franchise model that supports franchisees. The conversation covers various aspects of franchise ownership, including revenue streams, franchisee support, and the importance of community in the fitness industry. Tony shares insights on the growth potential within the franchise and the resources available to new franchise owners.

Takeaways

-Franchise ownership can lead to wealth and independence
-Purpose Brands was formed from a merger to improve lives globally
-Anytime Fitness has over 5,500 locations worldwide
-The fitness industry is a $23 billion market in the US
-Recurring revenue from memberships is a key aspect of the model
-Franchisees can offer personal training and wellness services
-The flat royalty structure benefits franchise owners financially
-Technology partnerships enhance member engagement and retention
-Franchisees receive extensive support from corporate teams
-There is significant growth potential for new franchise owners

Chapters

00:00 Introduction
02:07 The Purpose Behind Purpose Brands
05:49 Anytime Fitness: A Global Fitness Leader
12:13 Revenue Streams in the Anytime Fitness Model
17:49 Unique Features of the Anytime Fitness Franchise
24:07 Franchisee Support and Training
30:00 Conclusion

https://franchise.anytimefitness.com/

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Mike Halpern, CAFC
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