On this episode of The Raving Patients Podcast, Len sits down with Mike Pedersen to discuss multi-channel marketing, marketing budgets, know your numbers to set realistic expectations.

Takeaways from this episode include:

1. Multi-Channel Marketing (ie. FB and SEO).

2. Knowing Your Numbers (cost to acquire a new patient; recommended budget)

3. Local SEO (Google Maps) Rankings For The Most Phone Calls

Mike Pedersen is the founder of The Dental Boost. Mike's background in digital marketing goes back to 2001 when he launched the first golf fitness membership website on the internet and it became a 7-figure business. He is a website usability and conversion expert, along with a strong digital marketing team of developers, SEO specialists and Social Media Marketing. In his spare time he's either at the gym or the beach.