SAP’s Brent Potts discusses five key trends shaping the sector in 2025. Companies are balancing traditional hydrocarbon production with investments in renewables like wind, solar, and hydrogen, recognizing that oil will remain vital for decades. Decarbonization efforts, including carbon capture and biofuels, are accelerating under pressure from stakeholders. The industry is also adopting standardized cloud ERP systems to improve efficiency, focusing AI on automating complex processes. Finally, collaboration and partnerships are crucial as companies navigate this complex transition, driving innovation and resilience in a rapidly changing energy landscape.

Brent Potts is the Senior Director of Global Marketing for the Oil, Gas, and Energy sector at SAP, where he has led global marketing efforts since 2011. With over 17 years of experience in global marketing, sales, business development, and business management across industrial and high-technology sectors, Brent brings a diverse technical and strategic background. He has held leadership roles in both private companies and Fortune 500 firms, including President, Vice President of Marketing, and Director of Global Marketing. Brent is recognized for establishing operational excellence initiatives, building strong brands valued at billions, and driving impactful public relations and product strategies. His expertise spans software, systems, services, and professional services within global markets, making him a seasoned leader in the energy industry

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Richard Howells: LinkedIn, X (Twitter)

Oyku Ilgar has been working in the digital supply chain area at SAP since 2017. As a marketer and blogger, she creates written and visual marketing content about ERP and Supply Chain solutions and focuses on the topics of business trends, IoT, Industry 4.0, and sustainability.

Oyku Ilgar: SAP Community, LinkedIn

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