SEO, or "search engine optimization," is an extremely important aspect of your business in terms of gaining new clients. Why? Because it dictates how your website will show up on Google results!

So how can you improve your SEO and how will you know if your efforts are working? Bethanie Nonami of Marley Nonami has the answers.

Bethanie Nonami

Bethanie is an avid reader (and Audible & podcast listener), movie goer, foodie and loves super fast & loud cars. She helps people grow and scale their businesses by giving you access to your data and understanding the why behind your customers, leads and sales.   Bethanie's insight changes the way you sell. Bethanie loves fixing broken marketing systems and business processes to increase your revenues so you get back to doing what you loved enough to start your business in the first place!

Listen in as Bella & Bethanie discuss these important questions regarding SEO and analytics:

Whether or not your business needs to have a blog

The most important aspects to understand about SEO and analytics

What a "sales funnel" is and why you need one

As a special gift, Bethanie is offering a SEO Masterclass exclusively for Bella In Your Business listeners! Claim it here: http://marleynonami.com/bella/

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Transcript:

This is episode 64 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to another episode of Bella in Your Business. I'm Bella from Jump Consulting, and today I am here with Bethany Nonami. Did I say that right? No, not me. My gosh, I'm so sorry. I even practiced before we came on. I am bringing Bethany to all of the listeners today because she is a wealth of knowledge. She is a moviegoer, a foodie, she loves super fast and loud cars, but more importantly, she helps people grow and scale their businesses by giving people access to the data and understanding the why behind the sales that our customers buy from us. Bethany's insight changes the way we sell our positioning in the market, and she loves fixing broken marketing systems and businesses to increase people's revenues so that they can get doing what they love to do, which for most of us, it's pet sitters, dog walkers, hanging out with the pets, right? So a lot of us say we don't mind marketing, but anytime, Bethany, I ask my clients—I just did it an hour ago—I go, “So how are you marketing?” They go, “Well, we're baking goodies for the vet.” I go, “And how much revenue has that brought in for you?” She goes, “I don't know.” And I'm like, “I need the numbers to back it up.”

So, Bethany, without further ado, fill in the gaps from what I did and explain to our listeners what’s about to come and what you do. Oftentimes, people come to us and they're like, “I need SEO for my website.” We look at their website and it's kind of clear what they do, but it's not really clear. So one of the things that everybody needs to do is they have to understand that you are competing for attention. You are competing against many crappy websites and some awesome websites. The average person sees four to ten thousand ads a day, which is what we would see in a month twenty years ago. Not only do you have to compete with your competitors or compete with them just not hiring you as a dog walker and paying the neighbor kid, you have to be very clear, or they’re going to be distracted in five seconds.

Understanding the value of what you bring—because everybody probably has something unique. If you wash the dogs once a week after you walk them, you're like, “I wash dogs once a week.” Something that you can take, the convenience factor, and save your client time or money—that's a differentiator. People shouldn’t have to work with you to learn those differentiations. You should be able to clearly articulate that in three to five secon...