SAP’s Lauren Husum, Vice President of Product Marketing for SaaS ERP, dives into the evolving landscape of ERP systems. Lauren explains why ERP remains the heart of organizations, serving as a critical foundation for innovation rather than becoming obsolete. She highlights three key trends shaping the future of ERP: the integration of AI, the importance of smart data, and the continued evolution of ERP applications.

Lauren explains how AI is revolutionizing business processes by enhancing decision-making, boosting operational efficiency, and increasing employee productivity. SAP’s approach to AI emphasizes relevance, reliability, and responsibility, ensuring AI solutions are embedded in enterprise applications, trained on extensive business data, and developed with strong ethical standards. She stresses that AI’s success depends on high-quality, harmonized data across systems, which ERP platforms uniquely provide.

Ultimately, the episode underscores that ERP is not dead but evolving into a powerful enabler of digital transformation. Organizations that leverage ERP combined with AI and smart data will unlock greater agility, efficiency, and growth in the years ahead.

Lauren is the Vice President of Product Marketing for SaaS ERP. In this role, Lauren and her team lead the value proposition, messaging, and positioning for the SaaS ERP offering targeting the midsize/lower large enterprise segment. Previous to this role, Lauren was the Chief of Staff for the Marketing & Solutions board area serving as a trusted advisor to the Chief Marketing & Solutions officer driving strategic business planning, operations, and growth.  With a focus on driving the business forward, this team worked to scale business priorities across the organization while driving world-class operations to ensure success across the board area.

Lauren joined SAP in May 2021 after 10 years at Microsoft where she served many product marketing roles across the unified communications, productivity, and cloud space.

Lauren graduated from the University of Washington with her Bachelors of Business Administration with a focus in marketing.

An optimist at heart, Lauren is passionate about women in business and spending time coaching young adults to build their resumes and expertise to be successful in their careers.

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Richard Howells: LinkedIn, X (Twitter)

Oyku Ilgar has been working in the digital supply chain area at SAP since 2017. As a marketer and blogger, she creates written and visual marketing content about ERP and Supply Chain solutions and focuses on the topics of business trends, IoT, Industry 4.0, and sustainability.

Oyku Ilgar: SAP Community, LinkedIn

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The post Episode 64: The Top Trends, Challenges and Opportunities for ERP: AI, Data and Applications first appeared on The Future of ERP.