In this episode we get to learn about who Lydia Jackson is and what she does as the marketing director at Mercedes Textiles Limited. Lydia shares her journey into the fire service industry and her passion for advocating mental health and cancer awareness among firefighters. She discusses the importance of understanding the science behind fire hoses, the innovative features of Mercedes products, and the significance of community engagement and feedback in shaping their marketing strategies. Lydia emphasizes the need for hands-on experience with fire equipment and the role of trust in building customer relationships. The conversation also highlights the 'Know Your Hose' campaign and the importance of early cancer detection for firefighters, as well as what will Lydia choose for her next hair color 😊.

Takeaways

• Lydia Mercedes is passionate about her role in marketing for Mercedes Fire Equipment.
• She emphasizes the importance of understanding the science behind fire hoses for effective marketing.
• Hands-on experience with fire equipment is crucial for marketing professionals in the industry.
• Building trust with customers is essential, and quality products help in that regard.
• The 'Know Your Hose' campaign aims to educate firefighters about their equipment.
• Collaboration with community organizations enhances outreach and support.
• Advocacy for mental health and cancer awareness is a personal mission for Lydia.
• Early detection of cancer is vital for firefighters, and awareness campaigns are necessary.
• Feedback from customers is taken seriously and influences product development.
• Networking at events like FDIC fosters community and knowledge sharing.

https://mercedestextiles.com/

https://www.knowyourhose.com/

https://stachesalt.com/

https://notoriousfire.com/

https://www.fdic.com/