Joseph Jackson grew up in his family’s farming operation in the Visalia area. Upon deciding to downsize the family farming operation, Jackson took on an off-farm job as a Customer Success Director for Phytech. Jackson shares his perspective as someone who has implemented technology as a farmer, and someone who helps other farmers utilize technology.

“As ag tech in general, we have made some amazing products, but these products need to be more affordable. They need to be more accessible. This is a stage where you have to be able to show real value.” - Joseph Jackson

In Today’s episode:

• Meet Joseph Jackson who serves as both a farmer and Customer Success Director for California with Phytech
• Discover Jackson’s thought processes for analyzing and utilizing farm technology
• Learn about Joseph’s experience with the Almond Leadership Program and his involvement with the Strategic Ag Innovation Committee

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.