On this episode, Bella spends time with Bruce Irving from SmartPizzaMarketing.com.

Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Bruce speaks at conferences about how to better use social media in your restaurant or small business.

Listen in as they dissect several tips to maximize local marketing on different social media channels such as Facebook & Instagram. They discuss important topics such as:

Tips for micromarketing

What's better - Instagram or Facebook?

How FAST does FB advertising impact businesses?

Pros & Cons of digital marketing vs. face-to-face

Biggest mistakes marketers make on Instagram & Facebook

How important is VIDEO on social media?

What are your top tips for micro marketing?

Subscribe To The Show:

Transcript:

This is episode 65 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. This is Bella Vasta with Jump Consulting, and today I have a special treat for you. I have Bruce Irving with me, and guys, I was listening to another podcast, the Social Media Marketing Podcast, which you know I love, and Bruce was on it. Bruce, I remember I was meal prepping, listening to you. I was so excited because I was like, this man is talking about the pet industry. You guys are in for a treat today because Bruce actually helps pizzerias or pizza restaurants all around the country do exactly what we're looking to do, which is to saturate the markets. Bruce is the visionary behind smartpizzamarketing.com and the host of another podcast, which you should totally go check out, called Smart Pizza Marketing Podcast. On his podcast, he interviews the leading minds in the pizza industry, but you guys can learn so much from this. It's global lessons. You can listen to Smart Pizza Marketing Podcast at smartpizzamarketing.com. Bruce is also a speaker, and he teaches us how to use social media better in our restaurant or small businesses.

Bella: Thanks so much for having me, Belle. I'm excited to be here today.

Bruce: I know it's crazy. I was in the pizza industry my whole life, and I always tell stories on our podcast of how people got into the pizza industry specifically because it's always a unique story. Either their parents owned it, or they went to school for something else, or they thought it would be fun to open a pizzeria—and it's not that much fun, they come to find out. I was the same way. I started off in high school working for a local pizzeria here that’s a well-known brand. I loved it. I wasn’t great at school or testing, so I knew business had to be my way out. Pizza is just what I grew up with and what I knew. That’s how I got started in the business. As I grew older and built businesses in the pizza industry, people would ask what we were doing for marketing. We had a successful restaurant, and that turned into the podcast. Now that’s turned into our agency where we help pizzerias and restaurants use today’s marketing to grow their local business.

Bella: I love it. It’s so organic, and I can totally relate. When someone comes to you, they’re probably looking to get more clients, right? What are they doing wrong that you turn around and fix?

Bruce: The problem with the restaurants and pizzerias we deal with is they’re busy. Times change quickly, especially over the last five to eight years—way quicker than you think. They may have a successful business that’s grown organically over 10–20 years, but the things they were doing aren’t working today. Direct mail is expensive—it works, but you need a large budget.