Brian Harper, the visionary behind Pickle & Social, shares how he’s blending pickleball with the wildly successful eatertainment model he helped grow at Topgolf. He explains why combining food, fun, and the fastest-growing sport in America is a winning formula, and how the concept’s adaptability allows it to evolve with market demands. Brian also answers one of the industry’s biggest questions—is it too late to open a pickleball facility?—and lays out the smartest path forward for those looking to enter the space. Be sure to follow to this page!