What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.

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This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

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