Clare Norman is a master certified coach with the International Coaching Federation, whose latest book, The Transformational Coach, maps out a journey to coaching mastery that begins with unlearning the old beliefs and mindsets that are not serving you or your clients, in order to reset and replace them with a new set of thought patterns.

In this episode of The Coach’s Journey Podcast, Clare shares some brutally honest financial advice for coaches and talks through the developments in contracting, process and values that helped her go from coaching internally in a large corporation to building and running her own business as a coach, coach trainer and supervisor.

Clare also flies the flag for mentor coaching, telling host Neil Mackinnon why she believes it is the best way for a coach to “sharpen their edge”, and she generously shares wisdom on how new coaches can successfully position themselves in a fast-changing industry.

In this episode, Clare and Neil also talk about:

Getting your name ‘out there’ as an independent coach

Why coaching bodies matter and what they can do for us

How to lead an ethically sound, mentally healthy coaching practice

The power of experiencing different organisational cultures and their values

Achieving sustained change through shifting mindsets rather thanskillsets

Clare also shares examples of the unhelpful mindsets we, as coaches, need to unlearn in order to be of service to our clients and ourselves (there are a total of 83 of these mindsets listed in her book!).

For links to many of the things mentioned in this episode, please visit: https://www.thecoachsjourney.com/podcast/episode-68-clare-norman-glimmers-of-hope-structuring-a-coaching-business-and-unlearning-mindsets-on-the-journey-to-coaching-mastery