"Stop dreaming and start doing."

When it comes to using social media to explode your business, that's Perri Collins' mantra. But, it's hard to stop dreaming until you actually know WHAT you need to be doing. That's where Perri comes in. Listen in as Bella & Perri discuss:

What Perri loves most about social media

Perri Collins

Similarities & differences between doing social media for a university versus small businesses

The benefits and struggles of working with millenials

What is the COPE method?

How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn't stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Transcript:

This is episode 68 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta with Jump Consulting, and today I have Perri Collins here. Perri Collins had designed her first website in 1999 and hasn't stopped playing in the digital world since. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. But most excitingly, and where she is today, I think, Perri is working with Arizona State, my alumni, and I've known Perri online forever, but it wasn't until recently I saw her face to face. And you guys are in for a real treat today, because Perri is an excitable, funny, bubbly, awesome person, and prepare to be excited.

Perri, welcome to the show. Thanks so much, Bella. Thank you for the kind words. For sure. You're like one of my favorite people. You always make me smile. And like, I know that our listeners are going to hear your smile in everything that you say. You're just the happiest person. I adore you. Thank you. So why don't you fill in the gaps there for us? Tell us what that website was for in 1999 and kind of how did you go from that to running the social media, I mean the social media specialist at ASU. Well, like most teenagers, I had a lot of angst. And when I discovered that you can start up a website on the internet and start posting things, I got excited. So I would see all my favorite poets and writers and musicians. And I said, well, if they can do it, I can do it. So I learned how to make a website and I posted like all this terrible teenage poetry and things about how horrible life is as an 18 year old. So pretty typical.

I'm also an alum of Arizona State University. I have a degree in journalism and when they had an opening, I thought, hey, why not apply and see where this goes? And I have to say, it's definitely one of the best decisions I've ever made. It is super fun working with young people. Arizona State University, for those that don't know, is the largest four-year public university in the United States. We have over 88,000 students. Yes, it's insane, it's massive, but it's so lively. It's its own little city and it's just full of amazing people, whether it's students or researchers or professors or people in the community. There's a lot of ties in and there's a lot of really great things going on. And it's so easy to share that on social media. I love it. And I'm sure content abound, endless amounts of content. Too much sometimes.

So before we dive deep into ASU and what you're currently doing, you were once telling me a story about growing up on a ranch and how that kind of helped shape you or whatnot. Do you want to tell us more about that? Sure. So I grew up in the smack dab middle of Texas in a little town call...