Startups For the Rest of Us

Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions

Listen Later

In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and marketing is possible and considers some alternative no-code approaches. 

Topics we cover: 
  • 4:20 – Success after stair-stepping, confronting hedonic adaptation
  • 15:35 – Sales funnels, friction before demos, and collecting email addresses
  • 19:24 – Outsourcing marketing and sales
  • 23:54 – Evaluating the technical capabilities of your technical co-founder(s)
  • 29:41 – Reducing the platform risk of developing in typical no-code tools
    • Links from the Show: 
    • State of Independent SaaS Survey and Report
    • MicroConf Local in Austin
    • MicroConf Connect
    • Bernard Huang (@bernardjhuang) | X
    • WP Engine (@wpengine) | X
    • Tracy Osborn (@tracymakes) | X
    • The Stair Step Method of Bootstrapping
    • Start Small, Stay Small: A Developer's Guide to Launching a Startup 
    • The SaaS Playbook
    • This Took 11 Years to Be An "Overnight Success" - SaaS Exit Strategy
    • Once 

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

      Subscribe & Review: iTunes | Spotify | Google

      ...more
      View all episodesView all episodes
      Download on the App Store
      Startups For the Rest of UsBy Rob Walling
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      697 ratings

      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,282 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      179 Listeners

      The a16z Show by Andreessen Horowitz

      The a16z Show

      1,093 Listeners

      The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

      The SaaS Podcast: Build, Launch & Scale Your SaaS

      186 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      212 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      227 Listeners

      REWORK by 37signals

      REWORK

      210 Listeners

      My First Million by Hubspot Media

      My First Million

      2,649 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      203 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      356 Listeners

      Moneywise by Hampton

      Moneywise

      660 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      246 Listeners

      The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

      The Next Wave - AI and The Future of Technology

      55 Listeners

      AI + a16z by a16z

      AI + a16z

      36 Listeners

      Lightcone Podcast by Y Combinator

      Lightcone Podcast

      22 Listeners