Startups For the Rest of Us

Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions


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In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.

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Topics we cover: 
  • 2:59 – Emailing users about other projects you are working on
  • 9:26 – Avoid sending spam-like emails
  • 12:55 – Building a service vs. selling it as an affiliate
  • 17:34 – SaaS evaluation after business partner falling out
  • 21:25 – The best ways to collect customer feedback
  • 25:36 – Determining which group of buyers to sell to, HOA’s or property managers
  • Links from the Show: 
    • The SaaS Playbook
    • Ask a Question on SFTROU
    • Start Marketing the Day You Start Coding
    • The Stair Step Method of Bootstrapping
    • Quiet Light
    • FE International
    • Discretion Capital
    • MicroConf Connect
    • Producer Xander (@ProducerXander) | X
    • Episode 139 | 6 Questions You Should Ask In Your Customer Development Survey
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling

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