In this episode, I interview Leon, a full-time UGC creator from the UK. Leon shares his journey into the world of user-generated content, discussing how he stumbled into it after a difficult period in his life. He reflects on the challenges of transitioning from a corporate job to full-time content creation, the importance of authenticity in UGC, and the strategies he employs for personal branding and leveraging platforms like LinkedIn. The conversation also touches on unique experiences in UGC, including product collaborations and the evolving landscape of influencer marketing. In this conversation, we discuss the intricacies of (UGC) creation, focusing on personal branding, the importance of analytics, and the challenges of working with clients. We share insights on managing portfolios, understanding usage rights, and the significance of maintaining a fresh bank of B-roll. The discussion also touches on the ethical considerations in UGC, the necessity of standing firm with clients, and the value of guides for beginners in the industry.

Follow Leon on all his socials at @sociallyleon

Leon's UGC Guide for beginners: https://www.sociallyleon.com/product-page/a-guidebook-for-new-ugc-creators