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There are two types of patients. The type dentists want less of, and the type dentists describe as the ideal patient. In today's episode, Gary draws inspiration from well-known marketing guru Seth Godin, as he talks about how dentists have two options when dealing with patients that are less than ideal. Persuade them to let you do great work or get better patients. If you opt for the latter, listen to this episode to learn how!
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4848 ratings
There are two types of patients. The type dentists want less of, and the type dentists describe as the ideal patient. In today's episode, Gary draws inspiration from well-known marketing guru Seth Godin, as he talks about how dentists have two options when dealing with patients that are less than ideal. Persuade them to let you do great work or get better patients. If you opt for the latter, listen to this episode to learn how!
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