Startups For the Rest of Us

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

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In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

Topics we cover: 
  • 1:58 – Expanding to enterprise deals after product-market fit
  • 6:39 – Word of mouth marketing is tricky for B2B SaaS
  • 14:36 – Educating the market as a bootstrapper
  • 20:07 – Selling integrations through incubators and accelerators
  • 24:38 – Developing a profit sharing model
    • Links from the Show: 
    • Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
    • Ask a Question at Startups For the Rest of Us
    • The SaaS Playbook
    • TinySeed
    • Adjacency Matrix: How to expand after PMF by Jason Cohen
    • F5Bot
    • Syften
    • Podscan
    • Veed
    • Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling
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