Startups For the Rest of Us

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Listen Later

In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

Topics we cover: 
  • 1:58 – Expanding to enterprise deals after product-market fit
  • 6:39 – Word of mouth marketing is tricky for B2B SaaS
  • 14:36 – Educating the market as a bootstrapper
  • 20:07 – Selling integrations through incubators and accelerators
  • 24:38 – Developing a profit sharing model
    • Links from the Show: 
    • Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
    • Ask a Question at Startups For the Rest of Us
    • The SaaS Playbook
    • TinySeed
    • Adjacency Matrix: How to expand after PMF by Jason Cohen
    • F5Bot
    • Syften
    • Podscan
    • Veed
    • Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

      Subscribe & Review: iTunes | Spotify

      ...more
      View all episodesView all episodes
      Download on the App Store
      Startups For the Rest of UsBy Rob Walling
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      683 ratings

      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,273 Listeners

      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,006 Listeners

      The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

      The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

      181 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      510 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      210 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      173 Listeners

      Founders by David Senra

      Founders

      1,859 Listeners

      Noah Kagan Presents by Noah Kagan

      Noah Kagan Presents

      905 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,969 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      210 Listeners

      REWORK by 37signals

      REWORK

      210 Listeners

      My First Million by Hubspot Media

      My First Million

      2,610 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      183 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      353 Listeners

      Moneywise by Hampton

      Moneywise

      645 Listeners