UI Breakfast: UI/UX Design and Product Strategy

Episode 74: Social Media for Brands with Liam Sarsfield

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What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam
  • Extra — social media automation tool (co-founded by Liam and Matthew Lehner)
  • Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)
  • MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work
  • MeetEdgar, Buffer — popular social media scheduling tools
  • The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts
  • @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter
  • No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity
  • Follow Extra on Twitter: @ExtraAI
  • Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse
    • Today's Sponsor

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      Interested in sponsoring an episode? Learn more here.

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