In this episode of the Franchise QB podcast hosted Mike Halpern, Scott Breimhorst, VP of Franchise Development at Discover Strength, shares insights into the unique business model of Discover Strength, a personal training franchise that focuses on delivering efficient and effective strength training workouts.

He discusses the company's growth strategy, the support provided to franchise owners, and the attributes of ideal candidates for franchise ownership. Scott also highlights the importance of professional training staff and the financial performance metrics of the franchise, emphasizing the company's commitment to impacting lives through evidence-based exercise.

Takeaways

-Discover Strength offers world-class workouts in just 30 minutes, twice a week.
-The franchise model focuses on hiring professionals with degrees in exercise science.
-Owner involvement is crucial, but many owners maintain full-time jobs.
-The company has a dual growth strategy with both corporate and franchise locations.
-Franchise support includes dedicated project managers and business coaches.
-Core values guide the selection of franchise owners.
-Financial capacity is essential for potential franchisees.
-The average annual unit volume (AUV) is around a million dollars.
-Locations are designed to maximize revenue per square foot.

Chapters

00:00 Introduction to Franchise Ownership
03:07 Discovering Discover Strength
05:59 The Unique Business Model of Discover Strength
08:54 Franchisee Support and Growth Strategy
11:47 The Role of Leadership in Franchising
15:06 Ideal Franchise Owner Attributes
17:54 Financial Considerations and Performance Metrics
20:46 Future Growth and Expansion Opportunities

https://discoverstrengthfranchise.com/

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Mike Halpern, CAFC
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