Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind.  She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.

Client Follow Up:

Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to "sell" to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.

Here Is What We Talk About:

Celeste & Bella explore all aspects of following up including:

How often should pet sitters follow up?

What should pet sitting business owners say when following up?

How can they sound like they're not "selling"?

What effects will a business owner experience when they follow up?

How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?

Special Gift:

As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.

Email Bella to claim this deal!

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Transcript:

Bella:This is episode 76 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta, your host with Jump Consulting, and today I'm here with Celeste Walmsley. She is a social media marketing expert focusing on Facebook to get you in touch with new clients, help you retouch your old clients, and to keep you top of mind. She helps solopreneurs specifically between the ages of 40 and 65 harness the power of social marketing on a small budget to grow their business successfully. And on a side personal note, I am a little bit under the weather and that's why you're going to hear my voice today.

Bella:Celeste, welcome to the show.

Celeste:Hi everybody. Thank you.

Bella:Thank you for being here. Why don't you fill in the gaps there for me and explain how you became such a niche social media marketing expert?

Celeste:Sure. I've been involved in social media for probably over 20 years and it started with my singing career with MySpace, if anybody remembers that platform. It just kind of came naturally to me. A few years ago, I found that small business owners were finding it a necessity to be on Facebook. What I was finding is I was attracting the 40 to 65-year-olds because they either didn't know how to use it and wanted coaching or they knew they needed it but didn’t want to do it themselves. I just found that that age group was the demographic that needed guidance. The ones that do it themselves are usually the millennials and younger ones. I found I just attracted that type of clientele. I have a lot of patience when I teach, so I can teach someone something very new to them in bite sizes so that they can really embrace it and feel comfortable with the new technology.

Bella:I love that. That's fantastic. So transitioning into follow-up, which is what we're actually talking about today. I know that a lot of pet sitters are really wary against follow-up because we've all been on the receiving end of that follow-up call that’s just like, “Come on, leave me alone.” So why don't you walk us through first on how often we should follow up?

Celeste:There’s sort of a rule of thumb in regards to when you've actually been in touch with a person initially. Obviously touch base with them. If they've specified a certain time that they want you to follow up—like, “Call me in a week” or “Call me in two weeks”—do that. But rule of thumb is about once a month that you would want to touch base with someone. But you have to be careful to not be selling ev...