Startups For the Rest of Us

Episode 761 | TinySeed Tales s4e7: Identifying Pain Points


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In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points.

Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI.

Topics we cover: 
  • (1:50) – Early product excitement fizzles out
  • (5:14) – When is it time to move on from an idea?
  • (8:57) – Helping marketers build better reports
  • (13:03) – Setting early pricing
  • (14:02) – Determining how much to polish an MVP
  • (17:36) – Predicting what’s ahead
  • Links from the Show: 
    • SaaS Institute
    • TinySeed
    • Colleen Schnettler (@leenyburger) | X
    • Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
    • Hello Query
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling

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