Startups For the Rest of Us

Episode 765 | TinySeed Tales s4e9: Making the hardest decision


Listen Later

Is it time to shut down for good? 

In this season finale of TinySeed Tales, Rob Walling sits down with Colleen Schnettler, founder of Hello Query, to reflect on her journey over the past few years.

Colleen candidly shares the challenges she faced while trying to grow her SaaS business, including the difficult decision to shut it down after struggling to find traction. Moving past a painful part in her founder journey, Colleen is excited about her new venture where she’s already seeing early success. Join us for this honest look into the final days of Hello Query and to hear Colleen's resilience in the startup world.

Topics we cover: 
  • (1:07) – Difficulty in finding and onboarding customers
  • (5:32) – Why didn’t it work? 
  • (9:29) – How did the co-founder split affect the business?
  • (13:11) – Founder regrets
  • (18:49) – Reflecting on the decision
  • (22:38) – Anything that you would have done differently?
  • (25:21) – Moving forward to founder coaching and marketing
  • Links from the Show: 
    • Join the TinySeed Mailing List
    • Apply for TinySeed
    • SaaS Marketing Gym
    • Colleen Schnettler (@leenyburger) | X
    • Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
    • Hello Query
    • The Score Takes Care of Itself by Bill Walsh
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

      Subscribe & Review: iTunes | Spotify

      ...more
      View all episodesView all episodes
      Download on the App Store

      Startups For the Rest of UsBy Rob Walling

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      697 ratings


      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,285 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      The a16z Show by Andreessen Horowitz

      The a16z Show

      1,082 Listeners

      The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

      The SaaS Podcast: Build, Launch & Scale Your SaaS

      186 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      212 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      227 Listeners

      REWORK by 37signals

      REWORK

      210 Listeners

      My First Million by Hubspot Media

      My First Million

      2,650 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      205 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      356 Listeners

      Moneywise by Hampton

      Moneywise

      654 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      239 Listeners

      The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

      The Next Wave - AI and The Future of Technology

      59 Listeners

      AI + a16z by a16z

      AI + a16z

      35 Listeners

      Lightcone Podcast by Y Combinator

      Lightcone Podcast

      21 Listeners