In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Lance Ingram and Tim Lovett, founders of Waterloo Turf, about their journey into the artificial turf business and the franchising model they have developed. 

They discuss the core values that drive their company, the growth potential of the artificial turf industry, and the support systems in place for franchise owners. The conversation highlights the importance of customer service, profitability, and effective marketing strategies for franchise success.

Takeaways

-Waterloo Turf focuses on synthetic grass installation and maintenance.
-The company aims to give customers more time for leisure activities.
-Core values include living every day like it's Saturday
-Franchise owners are referred to as team captains to emphasize leadership.
-The artificial turf industry is rapidly growing, projected to exceed $100 billion by 2028.
-Waterloo Turf offers a tiered royalty system to support franchisee profitability.
-Franchisees receive comprehensive support from an experienced team.
-Marketing strategies include personalized microsites and social media management.
-The average job size is around 1,000 square feet with a ticket size of $10,000.
-Franchise owners can operate with minimal employees, utilizing subcontractors for installations.

Chapters

00:00 Introduction 
01:11 Founders' Journey into the Turf Business
06:03 Core Values and Company Culture
10:03 Understanding the Artificial Turf Industry
15:10 Franchise Model and Operations
20:00 Franchisee Support and Profitability
25:10 Marketing Strategies for Franchise Owners
27:51 Conclusion

https://waterlooturf.com/own-a-franchise/

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Mike Halpern, CAFC
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