Startups For the Rest of Us

Episode 772 | A Highly Effective Framework for SaaS Positioning

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How do you position your SaaS for success?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover: 
  • (6:59)  – What is positioning, really?
  • (11:16)  – Why your homepage matters more than your pitch deck
  • (14:17) – Workflow-based segmentation vs. firmographics
  • (17:39) – Positioning against competitive alternatives
  • (31:13) – The #1 mistake founders make with positioning
    • Links from the Show:
    • MicroConf Growth Retreat | London, UK - May 14-16, 2025
    • Invest in TinySeed
    • Get Access to Anthony’s MicroConf New Orleans Talk
    • Anthony Pierri (@anthonypierri) | LinkedIn
    • Anthony Pierri (@apierriPMM) | X
    • Fletch

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling
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