Startups For the Rest of Us

Episode 772 | A Highly Effective Framework for SaaS Positioning


Listen Later

How do you position your SaaS for success?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover: 
  • (6:59)  – What is positioning, really?
  • (11:16)  – Why your homepage matters more than your pitch deck
  • (14:17) – Workflow-based segmentation vs. firmographics
  • (17:39) – Positioning against competitive alternatives
  • (31:13) – The #1 mistake founders make with positioning
  • Links from the Show:
    • MicroConf Growth Retreat | London, UK - May 14-16, 2025
    • Invest in TinySeed
    • Get Access to Anthony’s MicroConf New Orleans Talk
    • Anthony Pierri (@anthonypierri) | LinkedIn
    • Anthony Pierri (@apierriPMM) | X
    • Fletch
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

      Subscribe & Review: iTunes | Spotify

      ...more
      View all episodesView all episodes
      Download on the App Store

      Startups For the Rest of UsBy Rob Walling

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      683 ratings


      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,268 Listeners

      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,003 Listeners

      The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

      The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

      179 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      513 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      205 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      Founders by David Senra

      Founders

      1,803 Listeners

      Noah Kagan Presents by Noah Kagan

      Noah Kagan Presents

      902 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,963 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      209 Listeners

      REWORK by 37signals

      REWORK

      207 Listeners

      My First Million by Hubspot Media

      My First Million

      2,597 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      181 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      352 Listeners

      Moneywise by Hampton

      Moneywise

      647 Listeners