This episode features Joe Herrig, the Director of Education for Georgia Crown Distributing Company. He is a Certified Sommelier, a Certified Specialist of Wine, and a Diploma candidate with the Wine & Spirits Education Trust. He has over a decade of experience in the Atlanta wine wholesale industry, and he talks about his own journey in wine education that has brought him to this point of his career. Joe was a finalist in the 2022 Atlanta “Somm Smackdown” Blind Tasting competition, and has been practicing the skill formally for the past nine years. We talk about the art of blind tasting, the exciting aspects of the Atlanta wine market, and the importance of inspiring customers to get excited about how much more there is to learn about wine. He also passes along insight from his current role in onboarding beverage professionals to the wholesale side of the business. You can follow his cooking, travel, and wine adventures at @suburbanwino on social media. 

Recorded June 12, 2022

This episode is sponsored by Diane Carpenter and Ross Knoll Vineyard: https://www.dianecarpenter.org/wines