Startups For the Rest of Us

Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)


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How do you really know when you’ve hit product-market fit?

In this episode, Rob Walling welcomes back Kevin Wagstaff, co-founder of Spectora, to answer listener questions about early traction in Facebook groups, finding product-market fit, handling criticism, and what it really took to bootstrap to a $90M exit.

Want to get your questions answered? Drop them here.

Topics we cover: 

(3:15) – Early traction using Facebook groups

(7:17) – The tradeoff between growth and work-life balance
(12:26) – Participating inside Facebook groups run by rivals
(14:39) – Ranking for niche SEO terms
(19:06) – Funding the early days through consulting
(25:14) – Surviving churn in a seasonal, high-turnover market

Links from the Show: 
  • SaaS Institute
  • Mark Cuban Blog Post
  • Kevin Wagstaff | LinkedIn
  • Kevin Wagstaff (@KevinWagstaff3) | X
  • Spectora
  • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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    Startups For the Rest of UsBy Rob Walling

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