To round up the 4th episode with Professor Gina Rippon, Shaddai asks Gina to share her thoughts on how practitioners can communicate more effectively with parents and the local community to overcome and challenge gender biases. 

Parent engagement is critical to make a difference and this regular communication with parents on the initiatives taking place in the setting, ensures that the work continues at home and amongst the wider community. 

Sharing guidance and inspiration on simple changes that make all the difference, Gina gives examples such as, ensuring that during the festive period Santa Claus offers gender neutral gifts, instead of categorising by gender. Additionally, when communicating with parents about key dates such as World Book Day, encourage families to think outside of the box, rather than focusing on the gendered stereotypical characters and outfits.

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