Today we're sitting down with Holly Chapple, owner of Holly Chapple Flowers in Leesburg, Virginia to discuss:

• the man who taught her to design and modeled for her a strong work ethic
• her thoughts on transitioning with age while staying relevant in the industry she loves
• her blog, The Full Bouquet, which provides a peek into the day-to-day operation of her business and serves as a journal for her thoughts pertaining to the floral industry
• the crucial role Evan (@marriedtoflowers) Chapple plays in the success of the HCF brand
• why she would like to see the floral industry agree on some industry standards and what she plans to do to facilitate the process
• the people who inspire her and push her to continue learning and evolving
• the impact the 'Hollyish' chicken wire egg has had on her business and the feedback she's received from other designers

Links mentioned in this episode:

• Gregor Lersch
• Hitomi Gilliam
• AIFD (American Institute of Floral Designers) | a non-profit organization dedicated to promoting the art of floral design as a professional career through educational programs and symposiums.
• ADAC | a one-stop shopping resource for interior designers, architects, specifiers, and builders
• Chapel Designers | an international collective of wedding and event floral designers
• Beatrix Ost
• David Austin roses
• Erin Benzakein | Floret Flower Farm
• Chapel Designers Flora & Fauna Fashion Show