February 13, 2020

Episode #8: Robbie on... how to structure engagements, conversations with potential clients, marketing for coaches and how his fees have evolved

1 hour 48 minutes

This is a different kind of podcast episode. Instead of interviewing a guest, in this episode I (Robbie Swale) share the content of four videos I have previously made about coaching, bringing much of my thinking and body of work around coaching together in one place. But it’s not just the videos - I listen back to each one (mostly I had never listened back before!) and pull out particularly important thoughts and ideas, and share the things that have changed or developed in my thinking since the videos were originally recorded.

In here is LOADS of insight that I’ve gleaned from many great coaches and teachers, and others who have influenced my work.

In particular, I talk about:

- Why I work with clients over a period of time not a number of sessions.

- How I structure and think about my first conversation with a potential client.

- Marketing for coaches: the importance of connecting, sharing yourself and doing great work.

- How my fees have evolved over my time as a coach (in pretty granular detail).

These are some of the most important things for coaches to think about, and is some of the most condensed thinking I have shared on the subjects. In and between the videos, I touch on loads of the ways I work as a coach, including: comparing the price of ‘per session’ with the price of a period of time; my rule for making networking events manageable; the importance of leadership as a coach; why it’s important to give people the chance to know you before they meet you; and how it’s vital to do the sums when it comes to your coaching business.

For information about my wider work and writing, visit www.robbieswalecoaching.com.

To watch the videos in their original form (and various other coaching videos), visit my YouTube Channel: https://www.youtube.com/channel/UC5aalWAQqFp6yTk2jghSpeQ

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

Things and people I mentioned (that you might be interested in):

~5: Sam Chillcott – https://www.samchillcott.com/

~8: Joel Monk (http://joel-monk.com/) and the podcast episode where I interviewed him: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

~27: Phil Bolton (http://www.phil-bolton.com/), The Coaching School (http://www.thecoachingschool.co.uk) and the podcast episode where I interviewed him: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders

~27: Rich Litvin and The Prosperous Coach: https://richlitvin.com/the-prosperous-coach/

~28: Rich Litvin’s video – How To Coach Someone You Don’t Know: https://www.youtube.com/watch?v=JoaM2PwzHRQ

~30: Jamie Smart: https://www.jamiesmart.com/

~31: Giovanna Capozza: https://giovannacapozza.com/

~35: Rich Litvin’s video, The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0

~43: Rich Litvin’s blog - How I Create a Powerful End to a Coaching Engagement: https://richlitvin.com/powerful-end-coaching-agreement/

~63: My sister, Ro, and her website: http://l-r-o.com/

~66: My brother, Ewan and his article about healing our allergies to marketing: https://www.ewantownhead.com/how-to-heal-our-allergies-to-marketing/

~70: My article, Dancing with Resistance: https://www.linkedin.com/pulse/dancing-resistance-lesson-from-my-first-year-coach-robbie-swale/

~71: My 12-minute articles, which you can browse here: https://www.linkedin.com/in/robbieswale/detail/recent-activity/posts/

~81: The now-resting Coaching School: http://www.thecoachingschool.co.uk

~82: Mike Toller: http://www.michaeltollercoaching.co.uk/

~84: The 90 Day Money Game: https://richlitvin.com/the-90-day-money-game/

~90: The group coaching call I recorded, where you can watch me working with three coaches at once: https://www.youtube.com/watch?v=NFBvAVfZrKQ

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By Robbie Swale

4.9

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