In this episode of the Franchise QB Podcast, host Mike Halpern interviews Dan Feltman, co-founder of The Garage Floor Company. They discuss Dan's journey from law enforcement to entrepreneurship, the unique business model of The Garage Floor Company, and the booming market for home services. 

Dan shares insights on how the company differentiates itself in a competitive landscape, the training and support provided to franchisees, and the financial performance of the business. The conversation highlights the potential for growth in the franchise industry and the opportunities available for aspiring entrepreneurs.

Takeaways

The Garage Floor Company focuses on residential and light commercial epoxy flooring.
The home services industry is booming, projected to grow significantly by 2030.
Differentiation through branding and marketing is key to success.
Franchisees can start from home, reducing overhead costs.
Training is comprehensive, with hands-on experience provided.
Franchise territories are based on qualified households, not just population.
The investment to start a franchise is relatively low compared to industry standards.
The company offers a unique moisture vapor barrier epoxy as a standard service.
Franchisees benefit from ongoing support and marketing assistance. 

Chapters

00:00 Introduction
01:05 Dan Feldman's Journey to Franchising
02:55 Understanding The Garage Floor Company
06:05 Market Potential and Industry Growth
09:13 Differentiation in a Competitive Market
11:50 Business Model and Revenue Streams
15:11 Service Offerings and Unique Selling Points
18:00 Training and Support for Franchisees
21:02 Franchise Territories and Expansion Plans
24:12 Investment Costs and Financial Performance

https://www.thegaragefloorcofranchise.com/

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Mike Halpern, CAFC
[email protected]