Today’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.

Show Highlights:

Where do you use styled stock photos and why? [5:45]

Key things you need to do when shooting your own photos. [9:35]

Advantages of hiring a professional for your business images [12:45]

What should we look for in photographers? [18:45]

The importance of copyrights and business release of your images [20:00]

Tweetables:

[Tweet ""Photography is a killer way to make your brand stand out." - Bella Vasta"]

[Tweet ""You want to be able to use photos for all aspects of your business." - Crystal Hollman"]

[Tweet ""You have to look good online - that's the age we live in." - Bella Vasta"]

Special Offer

We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.

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Transcript:

Bella:This is episode 81 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta with Jump Consulting and today I have Crystal Holman with us. Crystal and I met through good old-fashioned networking. She's a friend of a friend of a friend who I've hired and had great success with. She provides such a unique service that I really wanted to have her in your earbuds today to kind of help explode your mind on photography and in your business with graphics and just the overall visual appeal.

Before we get into it, I want you guys to think about what would Facebook look like if there were no pictures on it? What would your website look like if there were no pictures on it? Pictures and graphics are so hugely important. And if any of you have worked with me, you've heard me say that you always want to show up as Cinderella looking for Prince Charming with your hair and your makeup done and your ball gown and everything looking beautiful. Not with your makeup running down your face, your hair falling out and like sweatpants and shoeless, right? You're not going to attract anyone. And that's what I feel graphics do. So without further ado, welcome to the show, Crystal.

Crystal:Hi, thanks for having me.

Bella:Absolutely. Why don't you give us a little bit of background? Tell us how you became a photographer doing what you're doing today and a little bit more about yourself.

Crystal:I started my business almost four years ago, a mom of two girls. I started my business because obviously, like most of us, I wanted to be able to have some flexibility in my schedule, be able to be home and raise my girls. And I loved doing photography. So I really wanted to be able to provide a service to businesses. The whole concept kind of came about when I wanted photos of myself for my own website. I was like, I don't have any photos of me and I don't want to put stock photos of some random person who isn't me with a camera. So, you know, I developed the idea of helping businesses out there get quality images—supporting small businesses and kind of helping them with that and with stock photos.

Bella:Because sometimes we need custom stock photos. We all have such unique brands now and are able to do so much with it.