Ready to dive deep into recruitment strategies and tech innovations that are shaping talent acquisition? In this special episode recorded live at RecFest USA, Joel Lalgee sits down with Amy Cropper from TriCentis, Asud Anderson from Equinix, and Brian Fink from McAfee. You’ll hear unfiltered insights on how these leaders are using AI to revolutionize sourcing, build global talent pipelines, and address the ever-changing landscape of recruiting.

Brian Fink kicks things off by sharing how McAfee’s AI-driven deepfake detection is enhancing tech hiring and protecting digital identities. He emphasizes the value of staying excited in the recruiting field and the impact of building tech teams aligned with a strong mission.

Amy Cropper then delves into strategies for transforming hiring at a scaling B2B company, sharing candid advice on navigating challenges when budgets are tight, and the power of transparency in attracting top talent.

Asad Anderson wraps up by exploring how Equinix manages global sourcing through personalized outreach, data-driven strategies, and the art of building trust with passive candidates. He shares practical tips for crafting authentic employer branding and ensuring your EVP resonates across diverse global markets.

Don’t miss these actionable takeaways and expert perspectives on what’s next in talent acquisition!

In this episode:

00:00:04: Introduction to the episode

00:00:37: Recap of last week's live interviews

00:01:20: Introduction of guests for this episode

00:02:04: Live from RecFest USA

00:02:22: Interview with Brian Fink from McAfee Security

00:02:57: Discussion on the September surge in recruitment

00:03:30: Brian Fink on McAfee's new deep fake detector

00:04:41: Insights from RecFest and the importance of D&I

00:05:47: Recruitment marketing and employer branding

00:06:34: Strategies for building community in recruitment marketing

00:08:43: How to start with content creation for talent leaders

00:09:36: Using mediums like Medium for engaging developers

00:10:41: Employer branding mistakes and using video

00:12:13: Crafting job descriptions and storytelling

00:13:47: Future of recruitment skills and technology

00:15:51: Introduction to AI and Personalization

00:16:13: Strategies for Authentic Communication

00:17:15: Techniques for Personal Video Messaging

00:17:33: Predictions for 2025 in Hiring

00:19:01: Where to Find Brian Fink Online

00:21:45: Introduction to Amy Cropper from TriCentis

00:23:41: Discussing AI at RecFest

00:24:39: Automating Basic Recruiting Tasks

00:25:03: Use Cases and AI in Recruiting

00:26:12: Transformations at TriCentis

00:26:55: Preparing for Future Growth

00:27:49: Key Strategies for New Leadership Roles

00:29:16: Engaging Candidates with a Growth Story

00:30:31: Honest Conversations About Startups

00:30:33: Discussion on layoffs and the unpredictability of the job market

00:31:01: Advice on personal development and networking for job seekers

00:31:23: Growing a company in uncertain times

00:31:30: Thoughts and predictions for the talent acquisition space in 2025

00:32:21: Strategies for optimizing existing resources

00:33:03: Benefits of networking and attending conferences

00:33:54: Changes observed in conferences compared to the previous year

00:34:08: Anticipation for upcoming conference sessions

00:34:40: Introduction to Asud Anderson and the company Equinix

00:36:11: Trends in global hiring and the commoditization of job searches

00:37:24: Research and data-driven approach to sourcing talent

00:38:36: Targeted sourcing and defining the role of sourcing

00:40:14: Managing and expanding global talent pools

00:41:13: Authentic messaging and employer brand

00:42:38: Importance of an individualized candidate experience

00:43:37: Maintaining authenticity and continuous candidate engagement

00:44:47: Personalizing AI Messages

00:45:41: Importance of Analytics in Recruitment

00:47:13: Unique AI Use Case - Covey

00:49:01: Big Bet for 2025 in Talent Acquisition

00:51:19: Connecting with Asud Anderson

00:52:12: Closing Remarks

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This episode is brought to you by Built In. As the premier online community for national startups and tech companies, Built In connects you with exciting startup job opportunities, the latest tech news, and events happening in the national tech scene.

Resources

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About Joel Lalgee

Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on Linkedin. Since then, he has grown to over 400k followers, and his content has been seen over 1 billion times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships.

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