Ready to dive deep into recruitment strategies and tech innovations that are shaping talent acquisition? In this special episode recorded live at RecFest USA, Joel Lalgee sits down with Amy Cropper from TriCentis, Asud Anderson from Equinix, and Brian Fink from McAfee. You’ll hear unfiltered insights on how these leaders are using AI to revolutionize sourcing, build global talent pipelines, and address the ever-changing landscape of recruiting.
Brian Fink kicks things off by sharing how McAfee’s AI-driven deepfake detection is enhancing tech hiring and protecting digital identities. He emphasizes the value of staying excited in the recruiting field and the impact of building tech teams aligned with a strong mission.
Amy Cropper then delves into strategies for transforming hiring at a scaling B2B company, sharing candid advice on navigating challenges when budgets are tight, and the power of transparency in attracting top talent.
Asad Anderson wraps up by exploring how Equinix manages global sourcing through personalized outreach, data-driven strategies, and the art of building trust with passive candidates. He shares practical tips for crafting authentic employer branding and ensuring your EVP resonates across diverse global markets.
Don’t miss these actionable takeaways and expert perspectives on what’s next in talent acquisition!
In this episode:
00:00:04: Introduction to the episode
00:00:37: Recap of last week's live interviews
00:01:20: Introduction of guests for this episode
00:02:04: Live from RecFest USA
00:02:22: Interview with Brian Fink from McAfee Security
00:02:57: Discussion on the September surge in recruitment
00:03:30: Brian Fink on McAfee's new deep fake detector
00:04:41: Insights from RecFest and the importance of D&I
00:05:47: Recruitment marketing and employer branding
00:06:34: Strategies for building community in recruitment marketing
00:08:43: How to start with content creation for talent leaders
00:09:36: Using mediums like Medium for engaging developers
00:10:41: Employer branding mistakes and using video
00:12:13: Crafting job descriptions and storytelling
00:13:47: Future of recruitment skills and technology
00:15:51: Introduction to AI and Personalization
00:16:13: Strategies for Authentic Communication
00:17:15: Techniques for Personal Video Messaging
00:17:33: Predictions for 2025 in Hiring
00:19:01: Where to Find Brian Fink Online
00:21:45: Introduction to Amy Cropper from TriCentis
00:23:41: Discussing AI at RecFest
00:24:39: Automating Basic Recruiting Tasks
00:25:03: Use Cases and AI in Recruiting
00:26:12: Transformations at TriCentis
00:26:55: Preparing for Future Growth
00:27:49: Key Strategies for New Leadership Roles
00:29:16: Engaging Candidates with a Growth Story
00:30:31: Honest Conversations About Startups
00:30:33: Discussion on layoffs and the unpredictability of the job market
00:31:01: Advice on personal development and networking for job seekers
00:31:23: Growing a company in uncertain times
00:31:30: Thoughts and predictions for the talent acquisition space in 2025
00:32:21: Strategies for optimizing existing resources
00:33:03: Benefits of networking and attending conferences
00:33:54: Changes observed in conferences compared to the previous year
00:34:08: Anticipation for upcoming conference sessions
00:34:40: Introduction to Asud Anderson and the company Equinix
00:36:11: Trends in global hiring and the commoditization of job searches
00:37:24: Research and data-driven approach to sourcing talent
00:38:36: Targeted sourcing and defining the role of sourcing
00:40:14: Managing and expanding global talent pools
00:41:13: Authentic messaging and employer brand
00:42:38: Importance of an individualized candidate experience
00:43:37: Maintaining authenticity and continuous candidate engagement
00:44:47: Personalizing AI Messages
00:45:41: Importance of Analytics in Recruitment
00:47:13: Unique AI Use Case - Covey
00:49:01: Big Bet for 2025 in Talent Acquisition
00:51:19: Connecting with Asud Anderson
00:52:12: Closing Remarks
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This episode is brought to you by Built In. As the premier online community for national startups and tech companies, Built In connects you with exciting startup job opportunities, the latest tech news, and events happening in the national tech scene.
Resources
- Amy Cropper
- Asud Anderson
- Brian Fink
- TriCentis
- Equinix
- McAfee
Recruiting is No Joke Social Media
- LinkedIn
- Website
- Instagram
- TikTok
- X (formerly Twitter
About Joel Lalgee
Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on Linkedin. Since then, he has grown to over 400k followers, and his content has been seen over 1 billion times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships.